D.R. Horton

Senior Paid Search and AI Discovery Manager

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D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.


D.R. Horton, Inc. is currently looking for a Senior Paid Search and AI Discovery Manager. The right candidate is responsible for the strategy, execution, and performance of paid search programs across existing and emerging search platforms. This role oversees large-scale, multi-market campaigns, ensuring alignment with business objectives, effective demand capture, and consistent performance across national and division-level initiatives.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

  • Develop and implement paid search strategies across national and division-level campaigns to support lead generation, sales, and market growth objectives

  • Design and maintain scalable campaign structures to support multi-market operations while ensuring performance visibility and governance

  • Oversee campaign execution and optimization, including keyword strategy, bidding frameworks, audience targeting, ad copy, and landing page alignment

  • Implement and manage automation strategies, including Smart Bidding and platform tools, while maintaining performance controls

  • Direct performance analysis and testing strategies, including A/B testing across keywords, ads, bidding strategies, and landing pages

  • Establish and maintain performance measurement frameworks, including tracking, attribution alignment, and funnel-based reporting

  • Identify performance gaps across markets, diagnose root causes, and implement corrective action plans to improve results

  • Lead and manage agency relationships and/or internal resources, ensuring accountability for execution quality and performance outcomes

  • Collaborate with marketing, analytics, web, and CRM teams to align paid search with broader demand generation strategies

  • Maintain documentation of campaign structures, optimization standards, and reporting methodologies

  • Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company