Senior Partner Content & Communications Manager

Appfire is seeking a creative and strategic Partner Content & Communications Manager to own the voice of Appfire’s channel program and drive the content and communications that keep our partner ecosystem informed, engaged, and ready to sell. This role sits at the intersection of marketing, channel programs, and strategic messaging—translating Appfire’s broader narrative into compelling content that resonates with partners at every stage of their journey with us. Reporting to the Sr. Manager, Partner Programs on the Channel Marketing and Programs team, this role will produce everything from program enablement materials and newsletter campaigns to portal copy, messaging frameworks, and new program launch communications. The ideal candidate is a sharp writer and strategic thinker who thrives on making complex things clear and knows how to bring a partner narrative to life across every touchpoint.

• Partner Messaging & Narrative: develop and maintain a partner messaging framework firmly rooted in the Appfire company narrative, ensuring consistency across all partner-facing communications. Translate Appfire’s value proposition into channel-relevant language that resonates with resellers, referral partners, and technology alliances. Own messaging alignment with product marketing, demand generation, and partner leadership as the business and partner program evolve. • Responsible for ensuring all partner-facing program content reflects a consistent, compelling brand voice that differentiates Appfire within the partner ecosystem.
• Partner Communications: Lead partner communication strategy and execution, developing end-toend plans that drive partner awareness, understanding, and adoption. Responsible for new program launch campaigns and engagement tactics. Own the partner newsletter—from editorial calendar to production to delivery—keeping partners informed on program updates, product launches, promotions, and company news.
  Write and manage ad hoc partner email communications, including program announcements, co-sell campaigns, enablement alerts, and timesensitive updates. Drive communication timelines and ensure accuracy across all outbound partner touchpoints, ensuring coordination with channel, marketing, and operations teams.
• Partner Portal Content: develop and maintain copy and content for the partner portal, including program pages, resource descriptions, benefit summaries, and onboarding materials. Regularly audit existing portal content to ensure accuracy, relevance, and alignment with current messaging and program structures. Make recommendations and/or improvements to processes, systems, marketing offerings to improve partner engagement and experience. Influence the web and operations teams to implement content updates efficiently and maintain a well-organized partner portal experience.
• Program Enablement & New Program Launch: Own the communication and enablement plan for new channel program launches—developing strategy, content, timelines, and coordination across internal and partner-facing workstreams. Create enablement content that helps partners understand and activate Appfire channel programs, including program guides, benefit explainers, playbooks, and FAQs. Lead the development and distribution of enablement assets across crossfunctional stakeholders including channel, product marketing, sales, and operations. Develop the content and communication to support the launch of new program tiers, incentives, or initiatives with compelling, on-time communications and materials that drive partner engagement.
• Partner-Facing Content Development: Produce broad range of partner-facing content including one-pagers, cobranded templates, presentation decks, sales aids, and campaign briefs. Influence and work closely with design to bring content to life visually, providing clear briefs and creative direction that reflect the Appfire brand and partner program positioning. Maintain a well-organized content library that makes it easy for partners and internal teams to find and use the right materials at the right time. Continuously evaluate content performance and partner feedback to improve content quality, relevance, and effectiveness. Manage external vendors in support of content and communications development.

What you will need:

• 5+ years of experience in content marketing, partner marketing, channel communications, or a related field—ideally within a B2B SaaS or technology company.
• Exceptional writing and editing skills, with the ability to adapt tone and style for different formats and audiences.
• Demonstrated experience developing or contributing to messaging frameworks, narrative platforms, or brand voice guidelines.
• Experience leading, planning and executing launch communications or goto-market programs, with a track record of driving partner or customer awareness and adoption.
• Strong project management instincts—able to manage multiple workstreams, meet deadlines, and keep stakeholders aligned without sacrificing quality.
• Familiarity with partner or channel ecosystems; understanding of how resellers, referral partners, or ISVs operate is a strong plus.
• Experience writing for partner portals, email platforms, or enablement systems (e.g., Impartner, Allbound, Seismic, or similar).
• Comfortable working cross-functionally with marketing, sales, product, and operations teams in a fast-paced environment.
• Nice to haves: Experience with the Atlassian ecosystem or marketplace partner programs. Familiarity with channel program structures including tiers, MDF, deal registration, and co-selling motions. Background in or exposure to partner enablement platforms and LMS tools. Ability to thrive in a highly collaborative, remote-first environment with a bias toward action and a high bar for craft.