Senior Performance Marketing Executive
The Role:
We are seeking a talented and data-driven Senior Performance Marketing Executive to join our team in a rapidly growing, fast-paced, and agile environment. In this role, you will be responsible for planning, executing, and optimizing performance marketing campaigns to drive specific actions and achieve our business objectives. Your expertise in digital marketing, analytics and optimization techniques will play a critical role in achieving our marketing objectives and maximizing return on investment (ROI).
The main responsibilities of the position include:
Develop and execute performance marketing strategies to meet predefined goals
Conduct thorough audience research and segmentation to identify target demographics, interests, and behaviours for effective campaign targeting
Prepare comprehensive reports and performance summaries to communicate campaign outcomes, insights, and recommendations to stakeholders
Optimize campaign performance through continuous monitoring, data analysis, and strategic adjustments to maximize key performance indicators (KPIs)
Manage advertising budgets and make data-driven decisions to allocate budget across campaigns based on performance analysis and ROI
Stay up to date with industry trends, emerging technologies, and best practices in performance marketing to continuously improve campaign strategies and techniques
Conduct competitor analysis to understand the strengths, weaknesses, and strategies of our key competitors
Collaborate with internal and external stakeholders to ensure the successful execution of marketing campaigns
Main requirements:
BSc/MSc in Mathematics, Statistics, Marketing, or a related field
At least 4 years of experience in a similar position
In-depth knowledge of digital advertising platforms and tools, such as Google Ads, META ads, X ads , Tik Tok ads, Google Analytics 4, Looker Studio and other relevant platforms
Experience in programmatic ads will be a plus
Advanced Microsoft Excel skills
Strong analytical skills and ability to interpret data to make informed decisions and optimize campaign performance
Self-motivated and results-oriented mindset
Eagerness to learn new tools and technologies
Highly organized and be able to adapt quickly to changing priorities and thrive in a fast-paced, dynamic environment by managing multiple projects simultaneously
Excellent oral and written communication skills in English
Benefit from:
Attractive remuneration package plus performance related reward
Intellectually stimulating work environment
Continuous personal development and international training opportunities
The Hiring Experience: What Awaits You
Let’s Connect – Intro Chat with Talent Acquisition
Test your edge – Aptitude Assessment
Deep Dive – First Interview with Your Future Team
Bring It to Life – Role-Specific Take-Home Task
Test your edge – Personality Assessment
Final Connection – Final Interview
All applications will be treated with strict confidentiality!
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