Senior Product Marketing Manager

You will be the strategic and hands on leader responsible for positioning messaging and go to market across financial products including mortgage HELOC and crypto offerings. You will work cross functionally with Product Partnerships and Sales Growth and Communications to drive awareness enablement and adoption in both B2B and direct to consumer markets. You will be the go to authority for shaping how launches are executed crafting narratives and empowering internal teams and partners to tell compelling market stories. The role requires fluency across multiple audiences and business models blending creative storytelling with analytical precision. The position reports to the VP of Product.

Responsibilities

Develop clear differentiated messaging across the product portfolio including mortgage HELOC and crypto offerings
Create tailored messaging frameworks for homeowners mortgage partners financial advisors and institutional investors
Ensure consistency and alignment of messaging across channels and materials including web content sales collateral partner portals PR investor decks and social media
Define and execute comprehensive go to market plans for new product launches and feature releases across HELOC mortgage and crypto product lines
Lead cross functional launch execution including enablement decks one pagers FAQs demos landing pages and release notes
Collaborate with Product to manage a transparent release calendar and track success metrics such as activation adoption and engagement
Develop educational and thought leadership content that simplifies complex topics and highlights customer value such as rate advantages speed and blockchain efficiency
Create compelling partner and sales enablement materials including case studies sales decks onboarding playbooks demo scripts ROI calculators and talk tracks
Collaborate with partners such as IMBs credit unions and fintechs to author success stories and drive new business opportunities
Conduct ongoing market and competitive analysis to identify positioning opportunities inform roadmap decisions and strengthen product differentiation
Work closely with GTM Product and Data teams to collect insights from customer segments and market behavior to guide product and marketing strategies

Requirements

6+ years of product marketing experience with proven success in both B2B and direct-to-consumer environments
Experience in fintech financial services or another regulated industry that requires collaboration with Legal and Compliance teams
Demonstrated ability to build lead or scale a product marketing function within a high-growth company
Strong project management skills and comfort managing multiple priorities timelines and stakeholders
Exceptional storytelling and communication skills with the ability to translate complex product features into clear compelling narratives
Experience conducting market research customer interviews and competitive analysis
Comfort working in a fast-paced evolving environment with ambiguity and change
Familiarity with modern marketing tools analytics platforms and data driven decision making

Benefits

Comprehensive medical dental and vision coverage with 100% employer-paid premiums for employees and their dependents on select plans
Company HSA FSA Dependent Care FSA 401(k) and commuter benefits
Employer-paid life and disability insurance
11 observed holidays and PTO plan
Up to 12 weeks of paid family leave
Continuing education reimbursement