Senior Sales Executive (Key Accounts)

Job Description

• Managing key retail accounts (e.g., modern trade, general trade partners, departmental, baby Stores) in driving the business growth to achieve company’s objectives .
• Identify growth opportunities through gap analysis, market trends, and competitor benchmarking.
• Provide data-driven recommendations to optimize product mix, pricing, promotions, and shelf visibility.
• Collaborate with Marketing Team & Product Team to develop growth plans tailored to each account’s unique dynamics.
• Plan & Implement account-specific promotions and in-store brand visibility.
• Execute promotional plans and ensure placement of POS materials and planogram compliance in stores.
• Plan & Execute stock transition for new product launches.
• Coordinate with retailers to ensure timely order processing, delivery, and availability of products.
• Build strong working relationships with customer.
• Track competitor activities and provide feedback to the team to adapt strategies
• Cross-Functional Collaboration: (e.g. Marketing,Finance, Operations, )

Requirements

• Diploma in Business, Marketing, Sales, or a related field
• 3–5 years of relevant experience in FMCG sales, preferably with experience in Supermarket/ General Trade/ Departmental Stores channel
• Analytical mindset with proficiency in MS Office( Excel and PowerPoint), Power BI, Business Central
• Hands-on experience with retail execution, distributor management, or working with modern trade accounts
• Strong communication, interpersonal and negotiation skill
• Ability to work independently & collaboratively
• Detail-oriented, highly organized, and able to multitask in a fast-paced environment