FreeHire

CodeAI

Senior Social Media Strategist

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COMPANY PROFILE

CodeAI is an education innovation nonprofit dedicated to the vision that every student in every school has the opportunity to learn about artificial intelligence (AI) and computer science (CS) as part of their core K-12 education. We increase participation in AI+CS education by reaching students of all backgrounds where they are — at their skill level, in their schools, and in ways that inspire them to keep learning, with a focus on increasing participation by young women and students from other underrepresented groups. The leading provider of K-12 AI+CS education curriculum across the globe, CodeAI also organizes the annual Hour of AI campaign, building on the legacy of the Hour of Code, which has engaged more than 15% of all students in the world!

A unifying approach in a divided world

CodeAI's global role in the K-12 computer science movement is only possible because we use a unifying approach across diverse and often divided stakeholders. At a time of increasing polarization, the idea of increasing opportunity for students unites people from across the political spectrum. CodeAI's team members, students, teachers, and supporters have diverse and diverging view points, and they are all welcome in our mission. Read more.

JOB SUMMARY

CodeAI is looking for a strategic, creative Senior Social Media Strategist to lead our social media efforts. You'll be the voice of CodeAI across our platforms, shaping content, growing engagement, and connecting with the educators, students, parents, and advocates who believe in preparing every student to thrive in a world reshaped by AI.

In this role you'll set the strategy, run the content, and turn performance into your next move, building a best-in-class social presence for a mission that unites people across the spectrum.

DUTIES AND RESPONSIBILITIES

In this role you will:

Strategy & Planning

  • Build the channel-specific playbooks, policies, and content plans that align our social presence with CodeAI's marketing and mission goals.
  • Run "always on" cross-channel content calendars, blending original and curated content tailored to each platform and audience.
  • Keep us current and effective by tracking emerging trends, platform changes, and shifts in audience behavior, and folding what matters into our evolving strategy.
  • Lead and collaborate with an agency to sharpen strategic thinking and drive strong execution.

Community Engagement

  • Grow CodeAI's online community through authentic conversations, timely responses, and proactive engagement — initiating discussions, responding to comments, escalating issues, and keeping the space positive.
  • Amplify executive presence and thought leadership at conferences, keynotes, and high-visibility events through strategic social coverage.
  • Develop and execute promotion for livestreams, webinars, workshops, and other live events — from pre-event buzz to live coverage to post-event recaps.

Partnerships & Collaboration

  • Identify, build, and nurture relationships with influencers, partners, organizations, and community groups to expand our reach and engagement.
  • Partner with designers, copywriters, and other in-house creators to produce engaging multimedia content.
  • Work with advertising and PR leads to advise on social advertising, influencer relations, and other opportunities to amplify our outreach.

Measurement & Insights

  • Partner with the Marketing Analytics team to translate platform analytics into clear insights and action.

EXPERIENCE & QUALIFICATIONS

We seek candidates who have:

  • 8+ years leading large online communities, with a portfolio of channels you've grown and the engagement to show for it.
  • A proven track record building and running cross-channel content calendars that balance original and curated content across audiences.
  • Fluency with social media platforms and the management and analytics tools that run them.
  • A real, current interest in AI and computer science. You follow where the technology is going and can turn it into content that's credible to both educators and technical audiences without overselling what the technology can do.
  • Sharp written and verbal communication and strong presentation skills — you can make a point land with an executive audience and a comment thread alike.
  • A track record of collaborating effectively across internal teams and with external partners and agencies.
  • [Bonus] Experience managing influencer engagement, social ads, or live events.

In addition, candidates must:

  • Be a U.S. Citizen or Permanent Resident
  • Work within the continental United States
  • Pass a pre-employment background check
  • Be willing to travel a minimum of two times per year for team events

OUR CULTURAL PRINCIPLES

The way we work matters as much as the work itself. Before you apply, we invite you to take a look at our cultural principles. They reflect who we are, how we show up for each other, and what we look for in the people who join us.

OUR APPROACH TO AI IN HIRING

At Code.org, we use AI thoughtfully and responsibly to support human-centered hiring. AI may help with administrative tasks, but every hiring decision is made by real people on our team. We welcome candidates to use AI appropriately in their job search while upholding our values of honesty and integrity throughout the process.

Read our full AI Use Policy in Hiring here.

WHAT IS THE INTERVIEW PROCESS LIKE?

Step 1: Informational Interview - learn more about the role and share your experience (30 minutes)
Step 2: Hiring Manager Interview (1 hour)
Step 3a: Take-Home Assignment (~3 hours)
Step 3b: Interviews with several members of the CodeAI team (~ 3 hours)
Step 4: Final Interview (1 hour)
Step 5: Reference Checks

All interviews are currently being conducted virtually via Zoom

TO APPLY

Our team will review all applications on an ongoing basis and if we believe your qualifications would make a great fit, we'll contact you to schedule an informational interview.

COMPENSATION & BENEFITS PACKAGE

The expected salary range for this position is $101,000 - $113,000. Most offers are on the lower end of the salary range and are at the company’s sole discretion based on the final candidate’s experience. This allows us to provide a fair and equitable approach to compensation when setting pay and maintaining internal pay equity.

We also offer a comprehensive benefits package for full-time employees that includes:

  • Technology subsidy consistent with our Bring Your Own Device environment
  • Flexible, engaging, and remote working environment
  • Paid time off: 5 weeks total, comprised of 3 weeks vacation annually, plus a 2-week winter break office closure (including Christmas and New Year's), and sick leave
  • Medical, dental and vision premiums paid at 100% for FT positions and their dependents
  • Option to participate in 403b retirement plan
  • Annual professional development stipend
  • The opportunity to help students learn better and change the face of computer science

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.