Senior Techno-Functional Consultant – Adobe Experience Cloud (AJO, CDP, AEM Assets, Workfront, GenStudio)
We are seeking a highly skilled Techno-Functional Adobe Experience Cloud professional with 8–10 years of experience to drive digital transformation initiatives across customer experience, content supply chain, and marketing automation. This role requires a strong blend of business process understanding, solution architecture, and hands-on platform expertise across Adobe Journey Optimizer (AJO), Adobe Real-Time CDP, AEM Assets, Workfront, and Adobe GenStudio.
The candidate will partner with business, marketing, and IT teams to design, implement, and optimize end-to-end customer journeys and content operations leveraging the Adobe ecosystem.
1. Techno-Functional Solutioning
- Translate business requirements into scalable Adobe Experience Cloud solutions.
- Design integrated solutions across AJO, CDP, AEM Assets, Workfront, and GenStudio.
- Build data flow, journey orchestration, and content supply chain.
2. Customer Journey & Personalization (AJO)
- Design and implement real-time customer journeys, triggers, and orchestration flows.
- Collaborate with business teams to enable multi-channel engagement strategies (email, SMS, web, push).
- Optimize journey performance using segmentation and trigger-based activation.
3. Customer Data Platform (CDP / AEP)
- Define and implement unified customer profiles by integrating multiple data sources.
- Support identity resolution, segmentation, and audience activation strategies.
- Enable use cases such as campaign targeting, personalization, and analytics.
4. AEM Assets & Content Supply Chain
- Manage and optimize digital asset lifecycle within AEM Assets (DAM).
- Enable asset performance insights and link assets to campaign effectiveness.
- Collaborate with content, UX, and marketing teams on asset governance and reuse.
5. Workfront (Marketing Operations)
- Drive implementation and optimization of Workfront for campaign planning and workflows.
- Improve operational efficiency through workflow automation and campaign lifecycle management.
- Integrate Workfront with AEM and Adobe Experience Cloud for seamless content operations.
6. GenStudio & AI-led Content Innovation
- Support adoption of Adobe GenStudio and AI-driven content generation capabilities.
- Identify use cases for performance marketing and automated content creation.
- Collaborate with marketing teams to deliver AI-powered campaign optimization.
7. Integration & Architecture
- Design integrations between Adobe platforms and enterprise systems (SAP, CRM, eCommerce).
- Ensure alignment with enterprise architecture, data governance, and security standards.
- Collaborate with engineering teams on APIs, middleware, and cloud deployments.
8. Stakeholder Engagement
- Act as a bridge between business, marketing, and technical teams.
- Conduct workshops, requirement sessions, and solution walkthroughs.
- Provide thought leadership on Adobe best practices and roadmap alignment.
- 8–10 years of overall experience in digital platforms, marketing technology, or enterprise applications.
- Strong hands-on experience with:
- Adobe Journey Optimizer (AJO)
- Adobe Experience Platform / Real-Time CDP
- AEM Assets (DAM)
- Adobe Workfront
- Adobe GenStudio or similar AI-driven content platforms
- Proven experience in:
- Customer journey orchestration and campaign management
- Data integration and customer profile unification
- Content supply chain and digital asset management
- Exposure to Adobe Cloud migrations and enterprise-scale implementations.
All your information will be kept confidential according to EEO guidelines.