Senior UX Writer and Content Designer

As a UX writer, you are an advocate for Google design, shaping product experiences by creating useful, meaningful text that helps users complete tasks. You help set the vision for content and drive cohesive product narratives across multiple platforms and touch points. As a stellar writer, your portfolio of work demonstrates content that simplifies and beautifies the overall user experience. You work with people in a variety of UX design-related jobs including researchers, product managers, engineers, marketing and customer operations. Collaborating with each, you strive to establish cohesive language and a unified voice across products and platforms. You regularly use empathy, logic and data to inform content choices and recommendations that include the right words and sometimes complementary data and images.

Vertical Ads drives Google’s strategy for industry-specific ad experiences. We build specialized, next-generation advertising products that connect consumers with businesses across the entire user journey—from discovery to purchase. Growing our core Search business by scaling globally, expanding to more queries, adding richer interactivity and metadata. Pioneering new ad formats for use cases across Food and Beverage, Real Estate, and beyond. Expanding our Vertical Ad experiences to YouTube and other new surfaces, closing the gap between inspiration to purchase.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $144000 - $209000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

• Understand and advocate for all UX functions as essential to the product life-cycle.
• Drive the development of innovative UX writing and content design solutions to complex user, product, and business problems.
• Build alignment by collaborating with product managers, team members, and other cross-functional stakeholders (e.g., marketing, legal, engineering) to develop a product narrative, goal, mission, or principles.
• Lead the establishment and improvement of holistic UX writing and content design processes, systems, frameworks or patterns across multiple teams or products.
• Influence the development of priorities across projects to balance tactical and strategic efforts in alignment with larger project goals.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in UX writing, content design, technical writing, writing, editorial, marketing, or related, as well as leading content strategy projects.
• Experience on UX-focused product writing and shaping content for multi-disciplinary projects.
• Experience leading content strategy projects.
• Include a portfolio, website, or any other relevant link to your work in your resume (providing a viewable link or access instructions).

Preferred qualifications:

• 5 years of experience interacting with executive leadership.
• 5 years of writing, editorial, marketing, or UX writing experience in an agency setting.
• 3 years of experience working in a complex, cross-functional technology organization.
• Experience developing information architecture for complex documentation sets or product suites, including localization and accessibility best practices.
• Experience with Large Language Model (LLM) generated content practices and technical requirements.
• Knowledge of online technology and related products, including web and mobile UI and tools.