SEO Commercial Content Writer
We are…
A global sports media group, attracting over 400 million monthly visits across our portfolio of leading brands – including AceOdds, HLTV, The Nation Network, Action Network, Futbolsites and more. We’re on a mission to make sport more exciting, accessible, and engaging for fans around the world. With our innovative approach and fan-first mindset, we’re redefining how sports content is experienced and shared. Like any great team, we value respect, creativity, and a sense of enjoyment in what we do. We operate in a fast-paced, collaborative environment where ideas are encouraged and where you'll help shape the future of sports media.
At Better Collective, we make space for every voice to be heard and aim to foster a culture where people feel empowered and supported. We’re not only about work – we’re building a community that celebrates success, learns from challenges, and grows together. Whether you're a lifelong sports fan or simply curious, Better Collective offers a place where your skills can thrive and your contribution truly matters.
You are...
An analytical and growth-oriented writer who is excited about the intersection of SEO strategy and commercial content. You have a sharp eye for search intent and know how to transform keyword research into highly engaging, revenue-driving Commercial News. You are ready to take full ownership of your content's lifecycle and performance in a fast-paced, digital media environment.
You Will:
Lead Content Creation & Ideation: Research, pitch, and write high-quality Commercial News content, including Promo Codes, deals coverage, and "Catch-All" landing pages (e.g., brand-specific promos) using SEO knowledge and research.
Optimize for SEO: Continuously monitor and optimize existing Commercial News content to maximize organic visibility, rankings, and user engagement.
Track Google SERP Features: Proactively monitor and track advanced SERP features, specifically ensuring our content wins and maintains placement in Answer in One (AiO) boxes and Google Carousels.
Drive Business Performance: Take direct accountability for key performance metrics, specifically driving NDCs (New Depositing/Digital Customers) and NNR (Net New Revenue) related to Commercial News.
Maintain Brand Voice: Deliver commercial value while keeping a consistent, high-quality editorial voice that aligns with company standards.
You Have...
Strong understanding of SEO writing, digital journalism, or affiliate/commercial content creation.
Proven experience using keyword research and SEO data to identify commercial intent and search trends.
Familiarity with tracking and optimizing for Google’s evolving SERP features (AiO, Carousels).
An analytical mindset, comfortable working towards performance goals like NDCs and revenue metrics.
Excellent copywriting and editing skills, with a native or bilingual proficiency in English.
Strong collaborative skills, organizational abilities, and a proactive attitude toward taking initiative on new projects.
What We Offer
Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.
Financial Security: 401(k) retirement plan with company matching.
Work-Life Balance: Flexible/Remote work environment with generous Paid Time Off and paid national holidays.
Community & Growth: A supportive culture that celebrates success, learns together, and offers continuous professional development in leading digital media.