SEO Specialist (B2B | AI & Performance Marketing)

SEO Specialist (B2B | AI & Performance Marketing)<\/b>
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Relevant Experience:<\/b> 4+ years
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Location:<\/b> Kochi
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Employment Type:<\/b> Full\-time
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About Advenser<\/b>
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Advenser is a multidisciplinary,\nmultinational engineering services company delivering digital engineering\nsolutions to clients in the Architecture, Engineering, and Construction (AEC)\nindustry worldwide.
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Derived from ADVanced ENgineering\nSERvices, the name Advenser reflects our focus on engineering and innovation.\nSince our establishment in 2007, we have grown into a reliable service\nprovider, leveraging technologies such as VDC / BIM / CAD / CAM / CAE to\ndeliver consistent and efficient outcomes
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Profile Summary<\/b>
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We are looking for a\nresults\-driven SEO Specialist to drive organic growth, brand visibility, and\nlead generation for B2B services. The ideal candidate should possess strong\nexpertise in on\-page SEO, AI\-driven search optimization, and performance\nmarketing, along with the ability to independently create and optimize\nhigh\-quality content. The candidate should be analytical, proactive, and\ncapable of working collaboratively across marketing and technical teams.
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Key Responsibilities<\/b>
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· <\/span><\/span><\/span><\/span>Execute on\-page SEO strategies to improve\nwebsite rankings, traffic, and lead conversions.
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· <\/span><\/span><\/span><\/span>Develop, optimize, and manage SEO\-driven content\nincluding service pages, blogs, landing pages, and website copy.
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· <\/span><\/span><\/span><\/span>Optimize content and web pages for AI\-driven\nsearch, including AEO (Answer Engine Optimization), semantic SEO, and\ngenerative search visibility.
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· <\/span><\/span><\/span><\/span>Conduct keyword research aligned with B2B buyer\nintent and search behavior.
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· <\/span><\/span><\/span><\/span>Manage and optimize Google Ads campaigns,\nincluding Search and Performance Max campaigns.
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· <\/span><\/span><\/span><\/span>Perform technical SEO audits and coordinate with\nweb development teams for implementation.
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· <\/span><\/span><\/span><\/span>Implement internal linking strategies, schema\nmarkup, metadata optimization, and content improvements.
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· <\/span><\/span><\/span><\/span>Monitor and analyze website performance using\nGA4, Google Search Console, and SEO tools, providing actionable insights and\nrecommendations.
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· <\/span><\/span><\/span><\/span>Track rankings, traffic, conversions, and\ncampaign performance to improve ROI.
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· <\/span><\/span><\/span><\/span>Collaborate with marketing, design, and content\nteams to execute integrated digital marketing initiatives.
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Requirements<\/h3>
Skills and Requirements<\/b>
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· <\/span><\/span><\/span><\/span>Strong expertise in SEO (Search Engine\nOptimization), AEO (Answer Engine Optimization), and GEO (Generative Engine\nOptimization).
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· <\/span><\/span><\/span><\/span>Hands\-on experience in on\-page SEO, technical\nSEO, and content optimization.
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· <\/span><\/span><\/span><\/span>Ability to independently write, structure, and\noptimize SEO\-focused content.
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· <\/span><\/span><\/span><\/span>Experience with AI\-driven search optimization\nand generative search strategies.
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· <\/span><\/span><\/span><\/span>Hands\-on experience in Google Ads, PPC\ncampaigns, and conversion tracking.
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· <\/span><\/span><\/span><\/span>Proficiency in tools such as Ahrefs, SEMrush,\nScreaming Frog, GA4, and Google Search Console.
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· <\/span><\/span><\/span><\/span>Strong understanding of lead generation,\nconversion optimization, and B2B digital marketing strategies.
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· <\/span><\/span><\/span><\/span>Knowledge of WordPress website management and\ncontent publishing.
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· <\/span><\/span><\/span><\/span>Excellent analytical, communication, and\nproblem\-solving skills.
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· <\/span><\/span><\/span><\/span>Ability to manage multiple projects and meet\ndeadlines effectively.
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Educational Qualification<\/b>
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B.Tech, MBA, MCA, or equivalent qualification.
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Preferred Skills<\/b>
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WordPress, PPC, and Content\nWriting.
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Experience in AEC, BIM, or\ntechnical service industries will be an added advantage.
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Understanding of CRO (Conversion\nRate Optimization) principles.
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Exposure to marketing automation\nplatforms and AI\-based marketing tools.
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