Shopping Center Marketing Manager
Shape the future of one of Copenhagen’s most iconic retail destinations. As Marketing Manager for Fisketorvet, you will play a pivotal role in driving the centre’s commercial success through innovative marketing, strategic thinking, and customer-focused initiatives. Combining creativity with a strong business mindset, you will lead the development and execution of the centre’s marketing strategy, oversee brand positioning, manage key agency partnerships, and deliver engaging campaigns that drive footfall, loyalty, and growth. Working closely with the General Manager, tenants, and external stakeholders, you'll have the opportunity to make a visible impact on both the customer experience and the overall performance of the centre.
What you will be doing…
Develop and execute Fisketorvet's marketing strategy with a focus on brand awareness and market growth.
Responsible for the annual marketing budget.
Plan and coordinate marketing campaigns in Fisketorvet's annual cycle.
Responsible for a wide range of dedicated external marketing suppliers, including SoMe agencies, advertising agencies, etc.
Inform, inspire and motivate the centre’s tenants regarding marketing strategies, activities and campaigns.
Responsible for preparing annual marketing plans and strategies, in collaboration with the General Manager.
Development of Fisketorvet's loyalty program (Club Fisketorvet)
Market and customer analyses.
Support the relaunch of our digital website.
What you need to be successful?
Minimum bachelor’s degree in marketing, Communication or similar.
Experience with B2C marketing and branding.
General experience with marketing, preferably from retail and/or hospitality.
Has a good understanding of the financial aspects of working with marketing budgets.
Has a commercial mindset and the ability to translate thoughts, ideas and ambitions into concrete actions.
Has good analytical skills and is driven by creating results.
Previous project management experience.
Speak and write Danish and English at a high level. The corporate language is English.
Experience with SAP, as you will be working with budgets, no essential.
Who are we?
At Unibail-Rodamco-Westfield (URW), we develop and operate a portfolio of sustainable, premium, mixed-use real estate assets across Europe and the United States. Driven by our purpose to Reinvent Being Together, we are committed to accelerating urban regeneration and rethinking how we live together in cities. Today, 2,000 dedicated individuals are working together to reshape the future of real estate and shopping centers by creating innovative, engaging spaces that truly redefine community connections.
Our flagship destinations are more than just places; they're the heartbeat of the community. We empower our employees to make a real impact through volunteering, DE&I programs, and leading ESG efforts. URW is at the forefront of experiential entertainment, constantly pushing boundaries to craft unforgettable in-person and digital experiences. By surprising and delighting our customers, we create magical moments and reinvent togetherness in every interaction.
Within our Northern Europe Region - spanning the Netherlands, Denmark, Sweden, and the UK - we own and manage eight exceptional assets. These include Westfield London, Westfield Stratford City, Westfield Mall of the Netherlands and Stadshart Amstelveen.
Why work for us:
We put people development and learning at the heart of what we do. We'll help you master your role, build your technical skills, and take advantage of top-notch management and leadership programs. From face-to-face workshops to our global online learning resources, we encourage you to make learning a part of your daily routine.
We offer a fantastic bonus scheme, and many other incentives, including company health insurance is available at a reduced tariff. We offer an indefinite contract, including 6-month probation time.
Want to know more about what it's like working at URW? Visit our site: https://www.urw.com/join-us/life-at-urw.
What Matters to Us:
At URW, our purpose is to Reinvent Being Together, reimagining how people and communities connect, socialise, and experience dynamic moments in unique and meaningful ways.
We are proud to promote equal opportunities and embrace diversity in profiles, experiences, and skills. At URW, we believe that diversity is the cornerstone of our success, and we are dedicated to fostering an environment that respects, values, celebrates, and leverages individual differences to their fullest potential.
We evaluate each application with fairness and without discrimination based on disability, age, gender, origin, religion, sexual orientation, or any other legally protected characteristics. Our commitment is to provide equal access to our services for everyone. If you require any adjustments for your interview, please let us know in advance, so we can support you accordingly.
As part of our commitment to maintaining a safe and trustworthy working environment, we conduct comprehensive security checks on all employees prior to their start date. These checks may include identity verification, employment history, and criminal record screening, in accordance with applicable laws and regulations.
Join us and be part of a team that's making a real difference in your local communities!