Social Marketing Manager, YouTube Marketing SPARK (English, Korean)

About

YouTube's mission is to give everyone a voice and show them the world. We believe that everyone deserves to have a voice, and that the world is a better place when we hear, share and build community through our stories. The YouTube Brand and Social Marketing brings this mission to life. You will build brand love, keep YouTube at the center of culture and partner with teams on social and influencer marketing that have the user at its center.

Responsibilities

• Partner with various marketing and cross-functional teams to help develop programs that deliver intended business results.
• Engage and lead social media and influencer agencies to build effective social media and influence marketing programs and campaigns for YouTube, across multiple channels and owned, paid and earned.
• Track and quantify social impact on YouTube business goals.
• Work closely with global/regional/local social/PR/policy teams as part of a Global Rapid Response Team on round-the-clock social listening/monitoring workflows and processes, proactive and reactive escalation and management of user sentiment across social platforms.
• Work closely with media teams on paid media amplification and insights and analytics teams on social brand health and owned, earned and paid reporting for campaigns and initiatives.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in Social or Influencer marketing, including experience with data-informed marketing campaigns and always-on programs.
• Experience with social media and influencer marketing campaigns in Korea including owned and paid social media.
• Experience working cross-functionally with various stakeholders and teams.
• Ability to communicate in English and Korean fluently to collaborate with colleagues and complete tasks and projects.

Preferred

• Experience working with and coordinating external agencies, vendors and AI-powered workflows.
• Experience in using social insights, to shape marketing briefs, with knowledge of social listening tools and experience in digital media planning.
• Understanding of YouTube's ecosystem (user, creator, advertiser), and with content and a passion for trends and what Korean Gen Z are passionate about.
• Demonstrated strong performance in prior roles, with independence, sense of ownership and ability to form a point of view and recommendations.
• Excellent written and oral communication skills.

Benefits

자세한 사항은 홈페이지 참조