Social Media Executive

The Social Media Executive supports the day-to-day execution, coordination, and delivery of social media work across client accounts. This role focuses on ensuring timelines, processes, and content execution are carried out effectively, while building a foundational understanding of strategy, business, and creative requirements.

Key Responsibilities

Client Management

• Day-to-day client management, maintaining regular contact with clients to ensure communication flows effectively
• Manage general internal and external communication amongst working team and clients
• Demonstrate clear understanding of client feedback and effectively translate requirements into actionable next steps
• Take and manage recurring client social media briefs, ensuring objectives, deliverables and timelines are clearly understood and communicated internally
• Present content recommendations, plans and social rationale confidently to clients and internal stakeholders

Administrative / Operational

• Drive and review plans to ensure work is delivered on time and according to standards
• Plan, coordinate and publish social media content at speed, including resourcing with PMs
• Ensure all content has appropriate clearances and rights for brand usage
• Source information and manage asset delivery to support project requirements
• Manage content calendars, scheduling, publishing and reporting requirements across multiple client accounts
• Coordinate multiple projects and brands concurrently, ensuring timelines, deliverables and approvals are managed effectively
• Support reporting requirements and track performance against campaign objectives
• Monitor social, platform and cultural trends to identify opportunities for content development and brand participation

Business

• Understand the basics of scoping of work, mapping of resource requirements and budgets
• Implement work processes to ensure smooth executions and delivery of costed scope of work
• Understand client business objectives and ensure social content recommendations align with broader marketing and communication goals
• Stay informed on developments within clients' industries and businesses

Creative

• Interpret client briefs and develop clear social content briefs for internal creative teams
• Manage content creation in all aspects, providing feedback on copywriting, guidance on creative assets, and recommendations on cadence
• Review creative work against client requirements to ensure briefs have been met
• Be aware of and appreciate effective and bold creative work
• Partner with creative teams to develop social-first content ideas and executions
• Facilitate and contribute to brainstorming and ideation sessions with creative, strategy and account teams
• Translate social trends, audience insights and client objectives into creative springboards and content opportunities
• Coordinate content production including pre-production planning, shoot preparation, production logistics and post-production asset management
• Support and oversee content shoots where required, ensuring production requirements and deliverables are met

Job Specifications

Knowledge and Experience

• 0–2 years of relevant experience in social media / digital / content
• Basic understanding of social platforms, content workflows and campaign execution
• Good understanding of platforms — latest digital and social platforms, channels and formats
• Knowledgeable around platform features, content formats and social media best practices
• Basic understanding of structuring social projects and teams
• Experience supporting social content planning, publishing, reporting and content production processes is advantageous

Skills Required

• Strong organisational and coordination skills
• Good communication and writing ability
• Attention to detail
• Ability to manage multiple tasks and timelines
• Basic analytical thinking
• Ability to manage multiple brands, stakeholders and deadlines simultaneously
• Ability to develop creative briefs and communicate requirements clearly to internal teams

Attributes

• Committed – whatever it takes attitude
• Team player
• Pro-active
• Reliable with positive attitude
• Hungry for more – driving / striving
• Passionate
• Exhilarated by change – pushing and thinking about what’s next
• Easy to engage with and engages with others as well
• Open to feedback and acts on it accordingly and quickly
• Disruptive in their thinking and approach to problem solving
• Thrives in a fast-paced environment and remains adaptable to changing priorities