Social Media Lead

You will own the voice across major platforms including X, LinkedIn, Instagram, TikTok, YouTube, and emerging channels. You will draft copy, produce and edit short-form video, manage calendars, run campaigns, engage with the community, and drive education and conversion among developers, institutions, and the wider crypto audience.

Responsibilities

• Own end-to-end social strategy and execution across X LinkedIn Instagram TikTok YouTube and emerging platforms
• Define voice, point of view, and channel-by-channel social media playbook
• Write copy, produce/edit short-form video, ship posts, schedule, and monitor performance daily
• Operate a real-time, always-on social presence — newsjack major industry moments, engage with the community, ride narratives, and post with speed and judgment
• Drive measurable growth in audience, engagement, and share of voice against the most relevant benchmarks in crypto and fintech
• Lead the social strategy for major launches, partnerships, conferences, and announcements end-to-end
• Identify and engage KOLs, creators, and key communities across DeFi, institutional, developer, and adjacent verticals
• Help stand up a lightweight, AI-augmented production stack so one person to ship at the volume and quality of a much larger team
• Report on what's working, eradicate what isn't, and continuously raise the creative and performance bar

Requirements

• 5+ years owning social media for a high-growth crypto brand
• You are a doer, not a talker, and you own results
• Crypto-native with familiarity with Crypto Twitter and the broader ecosystem
• Strategist and executor, comfortable shipping daily
• Elite writing, editing, and judgment under real-time pressure
• Strong portfolio of content including posts, threads, short-form video, and campaigns with metrics
• Track record of growing audiences on X and other key channels
• Fluent with AI tools across the social workflow
• Excellent organization and ability to run multiple parallel workstreams
• Self-starter in a fast-paced, hands-on environment

Benefits

• Long-term incentives
• Comprehensive benefits