Social Media Manager- Marathi
Social Media Manager \- Marathi<\/span>
<\/h1>? TL;DR: Be a full\-stack creator for STAGE's Marathi social presence. Think content, write it, create it using AI, edit videos, post, and make it viral. We want AI\-native creators who love Marathi cinema, live on memes, know what's trending, and can ride viral waves \u2014 not traditional social media managers.<\/span>
<\/p>Location:<\/span> Noida, STAGE HQ<\/span>
<\/span>Company:<\/span> STAGE OTT<\/span>
<\/span>Role Type:<\/span> Individual Contributor (full stack)<\/span><\/p>
<\/span>
<\/span>? The Mission<\/span><\/div>
<\/p>
STAGE is an Entertainment Platform for India's Regional Cultures.<\/span>
<\/p>We exist to celebrate, represent, and elevate the stories, emotions, and identities that define India across regions, communities, and cultural worlds that mainstream entertainment has historically underrepresented.<\/span>
<\/p>We are looking for a Full\-Stack Creator, someone who owns the Marathi social media presence for STAGE with deep cultural fluency, creative excellence, and an entertainment\-first mindset.<\/span>
<\/p>You will be the voice of STAGE in Marathi, translating our brand narrative into compelling, culturally\-rooted content that drives user acquisition, fosters regional pride, and builds lasting community engagement.<\/span>
<\/p>
<\/p>
<\/div>
<\/p>
? What You Will Own (Non\-Negotiable)<\/span>
<\/h2>This role owns the <\/span>language\-specific social media presence<\/span> for STAGE in Marathi.<\/span>
<\/p>You are the authority on:<\/span>
<\/p>How STAGE shows up in Marathi social conversations<\/span>
<\/p><\/li>Content that drives cultural connection, entertainment value, and rides trending moments<\/span>
<\/p><\/li>Community building and engagement in the Marathi market<\/span>
<\/p><\/li>Social\-led user acquisition and retention<\/span>
<\/p><\/li><\/ul>
<\/p>
<\/div>
<\/p>
? Key Responsibilities<\/span>
<\/h2>1. <\/span>Language\-First Social Strategy: Entertainment In Regional Context<\/span>
<\/h3>Translate STAGE's cultural brand narrative into authentic Marathi storytelling that entertains first, educates second.<\/span>
<\/p><\/li>Own conversations around titles \u2014 driving discoverability through culturally relevant hooks, memes, and moments.<\/span>
<\/p><\/li>Determine optimal content formats (reels, memes, shorts, carousels, challenges) based on:<\/span>
<\/p><\/li>What's trending in Marathi digital culture<\/span>
<\/p><\/li>What's working in our data<\/span>
<\/p><\/li>Our content slate and release calendar<\/span>
<\/p><\/li><\/ul>Align weekly plans with content releases, tentpole events, and regional cultural moments (Navratri, Uttarayan, Janmashtami, etc.).<\/span>
<\/p><\/li>Act as the Marathi brand voice \u2014 ensuring tone, language, and cultural references feel authentic, not tokenistic.<\/span>
<\/p><\/li><\/ul>2. <\/span>Full\-Stack AI\-Native Creation<\/span>
<\/h3>Lead end\-to\-end content creation using AI tools (ChatGPT, Midjourney, Pika, Runway, CapCut, etc.).<\/span>
<\/p><\/li>Publish daily across Instagram, Facebook, and YouTube \u2014 balancing volume with cultural relevance and taste.<\/span>
<\/p><\/li>Own the full content lifecycle independently: ideate → write → design → post → analyze.<\/span>
<\/p><\/li>Develop a rapid, engaging, and culturally astute publishing capability that feels native to Marathi audiences.<\/span>
<\/p><\/li>Ensure every piece of content reflects high creative standards and cultural sensitivity.<\/span>
<\/p><\/li><\/ul>3. <\/span>Community Building & Engagement<\/span>
<\/h3>Cultivate deep engagement through comments, DMs, shares, Q&As, and user\-generated content (UGC, voiceovers, duets).<\/span>
<\/p><\/li>Engage both existing subscribers (working with Content Marketing Managers) and prospective users (working with Promo Producers).<\/span>
<\/p><\/li>Establish and expand WhatsApp communities for memes, exclusive previews, reminders, and feedback loops.<\/span>
<\/p><\/li>Turn passive audiences into active communities \u2014 building cultural pride and platform loyalty.<\/span>
<\/p><\/li><\/ul>4. <\/span>Growth Alignment & Performance<\/span>
<\/h3>Collaborate with Performance Marketing to amplify high\-performing content and optimize for acquisition.<\/span>
<\/p><\/li>Support content/title marketing by promoting trailers, artist features, key dialogues, and cultural moments.<\/span>
<\/p><\/li>Monitor platform analytics closely: views, shares, watch time, saves, conversion metrics, and sentiment.<\/span>
<\/p><\/li>Build recurring social IPs that meet the "Entertainment In Regional Context" mandate \u2014 integrating STAGE titles across key formats.<\/span>
<\/p><\/li>Ensure brand equity strengthens long\-term growth without eroding cultural authenticity.<\/span>
<\/p><\/li><\/ul>5. <\/span>Cross\-Language Intelligence & Collaboration<\/span>
<\/h3>Share and adopt best practices from other language teams.<\/span>
<\/p><\/li>Develop scalable content templates that can be adapted regionally while maintaining cultural specificity.<\/span>
<\/p><\/li>Contribute to the overall STAGE social playbook \u2014 helping define what works across regional markets.<\/span>
<\/p><\/li><\/ul>
<\/p>
<\/div>
<\/p>
<\/h2>? Who You Are<\/span>
<\/h2>You have deep cultural fluency in Marathi \u2014 not just language proficiency, but an intuitive understanding of Marathi identity, humor, values, digital behavior, and most importantly, Marathi cinema (classic and contemporary).<\/span>
<\/p><\/li>You are entertainment\-first and cinema\-obsessed \u2014 you understand Marathi cinema deeply (from classics to new releases) and know that cultural pride must be delivered through compelling, engaging, shareable content.<\/span>
<\/p><\/li>You are Gen\-Z native and meme\-fluent \u2014 you know what's trending, what's about to go viral, and how to ride those waves. You live on social, understand algorithms, and can turn any moment into a brand opportunity.<\/span>
<\/p><\/li>You possess strong taste and creative judgment \u2014 you can distinguish between viral for viral's sake and content that builds lasting brand equity.<\/span>
<\/p><\/li>You are a full\-stack creator \u2014 comfortable ideating, writing, designing, editing videos, and posting all by yourself using AI tools.<\/span>
<\/p><\/li>You are AI\-native and tool\-fluent \u2014 you leverage ChatGPT, Midjourney, Runway, CapCut and other AI tools to 10x your output without compromising quality. You are a storyteller and cultural translator \u2014 capable of making STAGE's brand feel locally authentic and emotionally resonant.<\/span>
<\/p><\/li><\/ul>
<\/p>
<\/div>
<\/p>
✅ Requirements<\/span>
<\/h2>1. <\/span>Experience & Skills<\/span>
<\/h3>3\u20136+ years of experience in social media or content creation, ideally in entertainment, media, or regional content. We value talent and output over years of experience.<\/span>
<\/p><\/li>Prior ownership of social media strategy and execution (not just scheduling or reporting).<\/span>
<\/p><\/li>Demonstrated ability to create high\-quality content independently \u2014 ideation, copywriting, design, and production.<\/span>
<\/p><\/li>Experience building communities and driving engagement, not just vanity metrics.<\/span>
<\/p><\/li><\/ul>2. <\/span>Language & Cultural Context<\/span>
<\/h3>Fluent Marathi is mandatory \u2014 written and spoken, with natural command of idioms, humor, and cultural nuance.<\/span>
<\/p><\/li>Deep exposure to Marathi cultural contexts \u2014 festivals, traditions, digital trends, regional sensibilities, and Marathi cinema (both classic films and new releases).<\/span>
<\/p><\/li>Strong Hindi proficiency is an advantage for cross\-functional collaboration.<\/span>
<\/p><\/li><\/ul>3. <\/span>Tools & Platforms (Must\-Have)<\/span>
<\/h3>Social media design and editing: Canva, CapCut, Adobe Express<\/span>
<\/p><\/li>AI tools: ChatGPT, Midjourney, Runway ML, Firefly, Gemini, Pika<\/span>
<\/p><\/li>Analytics tools: Meta Business Suite, YouTube Studio, Instagram Insights<\/span>
<\/p><\/li>Community platforms: WhatsApp Business, Telegram (nice to have)<\/span>
<\/p><\/li><\/ul>4. <\/span>Demonstrated Work<\/span>
<\/h3>Portfolio showcasing reels, memes, carousels, short videos \u2014 content you've created, not just managed.<\/span>
<\/p><\/li>Evidence of cultural storytelling that balances entertainment, authenticity, and brand alignment.<\/span>
<\/p><\/li>Examples of community\-building initiatives or engagement\-driven campaigns.<\/span>
<\/p><\/li><\/ul>
<\/p>
<\/div>
<\/p>
? This Role Is NOT For<\/span>
<\/h2>Traditional social media managers who only schedule posts, manage calendars, or coordinate with agencies.<\/span>
<\/p><\/li>Candidates who rely on agencies or external creators for all content.<\/span>
<\/p><\/li>People who see social media as a broadcasting channel, not a conversation space.<\/span>
<\/p><\/li>Those who prioritize virality over cultural authenticity or brand meaning.<\/span>
<\/p>
Location:<\/span> Noida, STAGE HQ<\/span> STAGE is an Entertainment Platform for India's Regional Cultures.<\/span> We exist to celebrate, represent, and elevate the stories, emotions, and identities that define India across regions, communities, and cultural worlds that mainstream entertainment has historically underrepresented.<\/span> We are looking for a Full\-Stack Creator, someone who owns the Marathi social media presence for STAGE with deep cultural fluency, creative excellence, and an entertainment\-first mindset.<\/span> You will be the voice of STAGE in Marathi, translating our brand narrative into compelling, culturally\-rooted content that drives user acquisition, fosters regional pride, and builds lasting community engagement.<\/span> This role owns the <\/span>language\-specific social media presence<\/span> for STAGE in Marathi.<\/span> You are the authority on:<\/span> How STAGE shows up in Marathi social conversations<\/span> Content that drives cultural connection, entertainment value, and rides trending moments<\/span> Community building and engagement in the Marathi market<\/span> Social\-led user acquisition and retention<\/span> Translate STAGE's cultural brand narrative into authentic Marathi storytelling that entertains first, educates second.<\/span> Own conversations around titles \u2014 driving discoverability through culturally relevant hooks, memes, and moments.<\/span> Determine optimal content formats (reels, memes, shorts, carousels, challenges) based on:<\/span> What's trending in Marathi digital culture<\/span> What's working in our data<\/span> Our content slate and release calendar<\/span> Align weekly plans with content releases, tentpole events, and regional cultural moments (Navratri, Uttarayan, Janmashtami, etc.).<\/span> Act as the Marathi brand voice \u2014 ensuring tone, language, and cultural references feel authentic, not tokenistic.<\/span> Lead end\-to\-end content creation using AI tools (ChatGPT, Midjourney, Pika, Runway, CapCut, etc.).<\/span> Publish daily across Instagram, Facebook, and YouTube \u2014 balancing volume with cultural relevance and taste.<\/span> Own the full content lifecycle independently: ideate → write → design → post → analyze.<\/span> Develop a rapid, engaging, and culturally astute publishing capability that feels native to Marathi audiences.<\/span> Ensure every piece of content reflects high creative standards and cultural sensitivity.<\/span> Cultivate deep engagement through comments, DMs, shares, Q&As, and user\-generated content (UGC, voiceovers, duets).<\/span> Engage both existing subscribers (working with Content Marketing Managers) and prospective users (working with Promo Producers).<\/span> Establish and expand WhatsApp communities for memes, exclusive previews, reminders, and feedback loops.<\/span> Turn passive audiences into active communities \u2014 building cultural pride and platform loyalty.<\/span> Collaborate with Performance Marketing to amplify high\-performing content and optimize for acquisition.<\/span> Support content/title marketing by promoting trailers, artist features, key dialogues, and cultural moments.<\/span> Monitor platform analytics closely: views, shares, watch time, saves, conversion metrics, and sentiment.<\/span> Build recurring social IPs that meet the "Entertainment In Regional Context" mandate \u2014 integrating STAGE titles across key formats.<\/span> Ensure brand equity strengthens long\-term growth without eroding cultural authenticity.<\/span> Share and adopt best practices from other language teams.<\/span> Develop scalable content templates that can be adapted regionally while maintaining cultural specificity.<\/span> Contribute to the overall STAGE social playbook \u2014 helping define what works across regional markets.<\/span> You have deep cultural fluency in Marathi \u2014 not just language proficiency, but an intuitive understanding of Marathi identity, humor, values, digital behavior, and most importantly, Marathi cinema (classic and contemporary).<\/span> You are entertainment\-first and cinema\-obsessed \u2014 you understand Marathi cinema deeply (from classics to new releases) and know that cultural pride must be delivered through compelling, engaging, shareable content.<\/span> You are Gen\-Z native and meme\-fluent \u2014 you know what's trending, what's about to go viral, and how to ride those waves. You live on social, understand algorithms, and can turn any moment into a brand opportunity.<\/span> You possess strong taste and creative judgment \u2014 you can distinguish between viral for viral's sake and content that builds lasting brand equity.<\/span> You are a full\-stack creator \u2014 comfortable ideating, writing, designing, editing videos, and posting all by yourself using AI tools.<\/span> You are AI\-native and tool\-fluent \u2014 you leverage ChatGPT, Midjourney, Runway, CapCut and other AI tools to 10x your output without compromising quality. You are a storyteller and cultural translator \u2014 capable of making STAGE's brand feel locally authentic and emotionally resonant.<\/span> 3\u20136+ years of experience in social media or content creation, ideally in entertainment, media, or regional content. We value talent and output over years of experience.<\/span> Prior ownership of social media strategy and execution (not just scheduling or reporting).<\/span> Demonstrated ability to create high\-quality content independently \u2014 ideation, copywriting, design, and production.<\/span> Experience building communities and driving engagement, not just vanity metrics.<\/span> Fluent Marathi is mandatory \u2014 written and spoken, with natural command of idioms, humor, and cultural nuance.<\/span> Deep exposure to Marathi cultural contexts \u2014 festivals, traditions, digital trends, regional sensibilities, and Marathi cinema (both classic films and new releases).<\/span> Strong Hindi proficiency is an advantage for cross\-functional collaboration.<\/span> Social media design and editing: Canva, CapCut, Adobe Express<\/span> AI tools: ChatGPT, Midjourney, Runway ML, Firefly, Gemini, Pika<\/span> Analytics tools: Meta Business Suite, YouTube Studio, Instagram Insights<\/span> Community platforms: WhatsApp Business, Telegram (nice to have)<\/span> Portfolio showcasing reels, memes, carousels, short videos \u2014 content you've created, not just managed.<\/span> Evidence of cultural storytelling that balances entertainment, authenticity, and brand alignment.<\/span> Examples of community\-building initiatives or engagement\-driven campaigns.<\/span> Traditional social media managers who only schedule posts, manage calendars, or coordinate with agencies.<\/span> Candidates who rely on agencies or external creators for all content.<\/span> People who see social media as a broadcasting channel, not a conversation space.<\/span> Those who prioritize virality over cultural authenticity or brand meaning.<\/span>
<\/span>Company:<\/span> STAGE OTT<\/span>
<\/span>Role Type:<\/span> Individual Contributor (full stack)<\/span><\/p>
<\/span>
<\/span>? The Mission<\/span><\/div>
<\/p>
<\/p>
<\/p>
<\/p>
<\/p>
<\/p>
<\/div>
<\/p> ? What You Will Own (Non\-Negotiable)<\/span>
<\/h2>
<\/p>
<\/p>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li><\/ul>
<\/p>
<\/div>
<\/p>? Key Responsibilities<\/span>
<\/h2>1. <\/span>Language\-First Social Strategy: Entertainment In Regional Context<\/span>
<\/h3>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li><\/ul>
<\/p><\/li>
<\/p><\/li><\/ul>2. <\/span>Full\-Stack AI\-Native Creation<\/span>
<\/h3>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li><\/ul>3. <\/span>Community Building & Engagement<\/span>
<\/h3>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li><\/ul>4. <\/span>Growth Alignment & Performance<\/span>
<\/h3>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li><\/ul>5. <\/span>Cross\-Language Intelligence & Collaboration<\/span>
<\/h3>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li><\/ul>
<\/p>
<\/div>
<\/p>
<\/h2>? Who You Are<\/span>
<\/h2>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li><\/ul>
<\/p>
<\/div>
<\/p>✅ Requirements<\/span>
<\/h2>1. <\/span>Experience & Skills<\/span>
<\/h3>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li><\/ul>2. <\/span>Language & Cultural Context<\/span>
<\/h3>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li><\/ul>3. <\/span>Tools & Platforms (Must\-Have)<\/span>
<\/h3>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li><\/ul>4. <\/span>Demonstrated Work<\/span>
<\/h3>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li><\/ul>
<\/p>
<\/div>
<\/p>? This Role Is NOT For<\/span>
<\/h2>
<\/p><\/li>
<\/p><\/li>
<\/p><\/li>