Social Media Marketing Associate
Key Responsibilities<\/span>
<\/h3>Content Creation & Strategy:<\/span> Develop, schedule, and publish engaging, high\-quality content (video, carousel posts, stories, blogs) that highlights the beauty, culture, and adventure of traveling from the U.S. to Africa.<\/span>
<\/p><\/li>Community Management:<\/span> Act as the voice of Travelwings on social media. Proactively engage with our community by responding to comments, messages, and mentions in a timely and authentic manner.<\/span>
<\/p><\/li>Targeted Outreach:<\/span> Design and execute social media campaigns specifically aimed at reaching and resonating with African diaspora and African American travelers in the U.S.<\/span>
<\/p><\/li>Trend Monitoring:<\/span> Stay on top of the latest U.S. social media trends, algorithm changes, and competitor activities, adapting our strategy to remain relevant and effective.<\/span>
<\/p><\/li>Influencer & Partnership:<\/span> Identify and assist in building relationships with U.S.\-based travel influencers and community leaders, especially those focused on Black travel and African destinations.<\/span>
<\/p><\/li>Analytics & Reporting:<\/span> Track key performance indicators (KPIs) like engagement, reach, follower growth, and conversion rates. Provide monthly reports on what\u2019s working and what isn't.<\/span>
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Requirements<\/h3>- 1\-3 years of hands\-on experience in social media management, content creation, or digital marketing.<\/span>
<\/span><\/li>- A strong portfolio showcasing successful social media campaigns or content, particularly with video (TikToks, Reels).<\/span>
<\/span><\/li>- In\-depth knowledge of major social media platforms (Instagram, TikTok, Facebook, X, YouTube) and their respective best practices in the <\/span>U.S. market<\/span>.<\/span>
<\/span><\/li>- Excellent written and verbal communication skills, with a talent for storytelling and copywriting.<\/span>
<\/span><\/li>- Based in or able to commute to our Washington D.C. office (DMV area).<\/span>
<\/span><\/li>- Demonstrable experience and cultural understanding in marketing to the <\/span>African American community<\/span> and the <\/span>African diaspora<\/span> in the United.<\/span>
<\/span><\/li>- A deep understanding of the cultural nuances, interests, and motivations related to heritage travel, "Year of Return" themes, and travel to West Africa (e.g., Ghana, Nigeria, Senegal, etc.).<\/span>
<\/span><\/li>- A genuine passion for African travel, culture, and history. Personal travel experience in West Africa is a major plus.<\/span>
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Content Creation & Strategy:<\/span> Develop, schedule, and publish engaging, high\-quality content (video, carousel posts, stories, blogs) that highlights the beauty, culture, and adventure of traveling from the U.S. to Africa.<\/span> Community Management:<\/span> Act as the voice of Travelwings on social media. Proactively engage with our community by responding to comments, messages, and mentions in a timely and authentic manner.<\/span> Targeted Outreach:<\/span> Design and execute social media campaigns specifically aimed at reaching and resonating with African diaspora and African American travelers in the U.S.<\/span> Trend Monitoring:<\/span> Stay on top of the latest U.S. social media trends, algorithm changes, and competitor activities, adapting our strategy to remain relevant and effective.<\/span> Influencer & Partnership:<\/span> Identify and assist in building relationships with U.S.\-based travel influencers and community leaders, especially those focused on Black travel and African destinations.<\/span> Analytics & Reporting:<\/span> Track key performance indicators (KPIs) like engagement, reach, follower growth, and conversion rates. Provide monthly reports on what\u2019s working and what isn't.<\/span>
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