Social Media Strategist

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Develop and execute comprehensive social media strategies aligned with brand goals and marketing objectives.
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Plan monthly and quarterly content calendars across platforms like Instagram, Facebook, LinkedIn, YouTube, and Twitter (X).
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Define content pillars, tone of voice, and storytelling frameworks for different brands.
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Work closely with creative, design, video, and copy teams to ensure high\-quality content execution.
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Analyze social media performance metrics such as reach, engagement, growth, CTR, and conversions.
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Identify trends, platform updates, and content opportunities to improve organic and paid performance.
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Manage brand communication, community engagement, and reputation across social channels.
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Collaborate with performance marketing teams to align organic and paid social strategies.
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Prepare weekly and monthly performance reports with insights and optimization recommendations.
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Guide the team on influencer collaborations, UGC strategies, and campaign\-led content.
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Ensure consistency in brand messaging across all social platforms.
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Requirements<\/h3>
- 3\-4 years of experience in social media strategy and content planning (mandatory).
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- Hands\-on experience managing platforms like Instagram, Facebook, LinkedIn, and YouTube.
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- Solid understanding of social media algorithms, trends, and platform best practices.
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- Experience with social media analytics tools such as Meta Insights, LinkedIn Analytics, Google Analytics, and third\-party tools.
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- Ability to derive actionable insights from data and performance reports.
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- Excellent communication, presentation, and stakeholder management skills.
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- Experience handling multiple brands in an agency environment is a plus.
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- Exposure to healthcare, real estate, education, or service\-based brands is preferred.
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