About the Team

Social Media is the team that shapes how millions of Filipinos discover, engage with, and talk about Salmon. We build content that educates, entertains, and creates meaningful connections between our brand and our customers.

As Salmon continues to grow, social media plays a critical role in building awareness, driving engagement, supporting product launches, and strengthening our brand presence across multiple channels. This team works closely with Marketing, PR, Growth, Media, HR, and external partners to turn business initiatives into content people actually want to watch, share, and engage with.

We're looking for creative strategists who understand how modern content ecosystems work and can help build a social media presence that stands out in a crowded market.

About the Role

As a Social Media Manager, you will own and drive Salmon's social media strategy across key platforms, helping transform our social presence from informative to impossible to ignore.

You'll be responsible for defining content direction, building content pillars, leading content creators, and partnering with internal teams and agencies to create engaging, high-performing content. From financial education and product storytelling to partnerships, campaigns, and cultural moments, you'll ensure Salmon remains relevant, engaging, and impactful across every channel.

This role combines strategic thinking, creative leadership, and hands-on execution. We're looking for someone who can build, experiment, optimize, and scale a social media function that drives both brand growth and business impact.

What You'll Do

Social Media Strategy & Growth

• Own and drive Salmon's social media strategy across TikTok, Facebook, Instagram, LinkedIn, and emerging platforms

• Define content priorities, channel strategies, and audience engagement approaches

• Develop and evolve content pillars that support brand, business, and growth objectives

• Identify opportunities to increase reach, engagement, and audience growth across channels

• Stay ahead of platform trends, content formats, and emerging social behaviors

Content Leadership & Execution

• Lead content planning, creation, publishing, and optimization activities

• Build and maintain content pillars across financial education, product storytelling, lifestyle content, and customer "money moments"

• Guide and review content produced by internal creators and external partners

• Ensure content remains aligned with brand standards, business objectives, and audience needs

• Support rapid content production around campaigns, partnerships, launches, and cultural moments

Cross-Functional Collaboration

• Work closely with Marketing, PR, Media, Growth, HR, Product, and external agencies to deliver integrated campaigns

• Translate marketing initiatives, partnerships, and activations into engaging social-first content

• Collaborate with creative teams to develop content concepts and storytelling approaches

• Ensure alignment between social media activities and broader brand and business strategies

Performance & Analytics

• Monitor and analyze social media performance across key metrics, including reach, engagement, audience growth, and marketing efficiency

• Use data and insights to continuously improve content performance and channel effectiveness

• Develop reporting frameworks and dashboards that provide visibility into social media impact

• Identify opportunities to optimize content strategy based on audience behavior and platform performance

Team Leadership & Development

• Lead, mentor, and support a team of content creators and social media specialists

• Establish content planning processes, quality standards, and workflows

• Provide feedback and coaching to improve creative output and performance

• Foster a culture of creativity, experimentation, accountability, and continuous improvement

What Makes You a Strong Fit

• 5–6+ years of experience in social media, content marketing, digital marketing, or related fields

• Strong experience driving growth and engagement on TikTok and Facebook

• Experience leading teams, managing creators, or reviewing content outputs

• Proven ability to develop and execute successful social media strategies

• Strong understanding of content marketing, storytelling, audience engagement, and social media trends

• Ability to balance strategic thinking with hands-on execution

• Strong project management skills and ability to manage multiple priorities simultaneously

• Excellent communication and stakeholder management skills

• High ownership mindset with a passion for building and scaling new initiatives

Knowledge & Domain Expertise

Strong understanding of:

• Social media strategy and content planning

• TikTok, Facebook, Instagram, and LinkedIn ecosystems

• Community engagement and audience growth

• Content performance measurement and optimization

• Influencer, creator, and partnership marketing

• Brand building and digital storytelling

• Marketing analytics and campaign performance

Bonus:

• Experience in fintech, banking, technology, e-commerce, or digital-first brands

• Agency experience managing multiple brands or campaigns

• Experience launching and scaling social channels from the ground up

• Familiarity with paid social, influencer marketing, and content amplification strategies

• Experience working with performance marketing and growth teams

• Strong understanding of marketing efficiency metrics and attribution frameworks

Why Join Us?

What We Create

• Modern banking services for millions of Filipinos

• Cutting-edge financial products powered by global best practices and AI

• A licensed neobank on a mission to become a leading fintech company in Southeast Asia

• Backed by $200M+ from ADQ, World Bank Group, and leading global investors

• A company where products are built and launched in months, not years

• A platform with significant opportunities for growth and international expansion

What We Offer

• A passionate, international team spanning the globe

• Fast, merit-based career growth

• Performance-driven rewards and recognition

• Opportunities for international exposure and collaboration

• Modern office in Manila, Philippines

• Relocation support for eligible candidates

• Medical insurance and wellness benefits

• Regular team events and activities