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rbi

Sr. Analyst, Media, Burger King, US&C

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

We are looking for a Sr Analyst to join the Media team full-time, focusing on overseeing the media plan, performance and financial tracking. This role leads tactical campaign planning across multiple channels for the US market, including TV, CTV, Social, Audio, Display, and OOH and is responsible for measuring, optimizing and strategizing full funnel paid media. The Senior Media Analyst will work cross-functionally with teams across Advertising, Social, Field Marketing, Marketing Execution, Marketing Analytics, Digital, and Product & Promotion Execution. The ideal candidate should be detailed oriented and data driven with the ability to work in a fast-paced environment.

RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.

Responsibilities:

  • Oversee campaign management and lead tactical plan development and execution
  • Support daily plan maintenance and financial tracking/monitoring
  • Ensure media strategies support overarching media and brand goals and KPIs
  • Oversee end-to-end campaign execution – working with agencies and cross-functional teams, leading plan reviews, assets requests and creative best practices, and performance evaluation and optimization
  • Partner with media agency on media plan management, financials and timelines
  • Ensure accuracy and timeliness in media reporting, providing actionable insights and optimizations rooted in data.
  • Oversee campaign performance and optimization approach with agency partners and internal teams
  • Support testing roadmaps across channels, focusing on growth opportunities and innovation.
  • Responsible for tracking competitive trends and in-depth knowledge of key partners/platforms and evolving media landscape
  • Provide insights on potential partnerships, sponsorships and creator led opportunities as applicable.
  • Oversee local media initiatives – including market tests for product releases and local franchisee/market initiatives

Knowledge & Skills:

  • Strong ability to handle multiple campaigns and meet tight deadlines
  • Detail oriented with the ability to work independently and take ownership of projects
  • Understanding of audience segmentation models and application
  • Familiarity with measurement and attribution – marketing mix modeling, awareness and performance KPIs
  • Preferred experience with DSPs, programmatic buying, and major paid media platforms (i.e. Meta, Google, TikTok etc.)
  • Inquisitive with a strong desire to learn, test and drive results

Qualifications:

  • Bachelor’s degree or equivalent experience.
  • Minimum 2+ years of media/relevant experience
  • Proficiency in Microsoft Office, including Outlook, Excel, and PowerPoint.
  • Proven experience in cross-functional collaboration and team leadership.
  • Ability to develop and maintain professional relationships with diverse audiences, including company leadership, partners/vendors, and cross-functional teams.

#BurgerKing

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.