Sr Channel Mktng Specialist

[Role Overview]

The Sr. Channel Marketing Specialist is responsible for developing and executing regional channel marketing strategies that build & enrich product portfolio, drive demand generation, accelerate pipeline growth, and expand partner engagement. This role partners closely with sales, offering managements, global product & marketing and regional teams to deliver growth enabler and leaver.

[What you will do]

• Develop and execute marketing plans to achieve key marketing KPIs and accelerate revenue and business growth.
• Analyze business data and market trends to generate insights, evaluate their potential impact on the business, and communicate findings to enable proactive actions.
• Portfolio management: Orchestrate cross-functional collaboration with global and regional product teams (R&D, offering management, Quality, Regulatory, & etc.) to ensure timely launch and effective localization of product portfolio tailored to the Korean market including new product launching.
• Go-To-Market: Develop and execute GTM strategies and launch plan for new products / solutions to contribute revenue and business growth.
• Plan and execute channel initiatives to drive channel sales growth, while working closely with sales to recruit and develop new channels to support business expansion.
• Demand Generation: Design and execute integrated demand generation campaigns to convert prospects into qualified pipeline and support revenue growth.
• Implement pricing strategies that balance competitiveness and profitability to drive revenue and margin growth.
• Collaborate with Korea, ASEAN & East Asia (AEA) and global teams to deliver marketing KPIs and demand generation initiatives while managing communication and alignment with channel partners.

[Key Responsibilities]

• Channel Strategy & Program Management
  • Develop and execute channel marketing strategies aligned with global business objectives
  • Design scalable partner marketing programs to drive growth across regions
  • Ensure consistency in messaging, branding, and campaign execution
• Demand Generation & Pipeline Development
  • Lead integrated demand generation campaigns across digital and offline channels
  • Drive marketing-qualified leads (MQLs) and support pipeline acceleration
  • Monitor and optimize campaign performance using data-driven insights
• Product Portfolio management & Go-To-Market (GTM) Execution
  • Orchestrate the local launch of global products with relevant teams to ensure on-time release, including completion of required localization and certification.
  • Leading global and regional GTM strategies for new product introductions (NPI)
  • Coordinate cross-functional teams to ensure successful launches
  • Enable partners with tools, content, and campaigns for market activation
• Partner Engagement & Enablement
  • Develop partner enablement programs including training, co-marketing, and content
  • Strengthening partner relationships to increase contribution to revenue
  • Collaborate with sales to support partner recruitment and onboarding
• Market Insights & Competitive Intelligence
  • Analyze market trends, customer needs, and competitive landscape
  • Provide insights to refine marketing strategies and identify growth opportunities
• Cross-Functional Collaboration
  • Partner with global, regional, and local stakeholders across marketing, sales, and product teams
  • Align execution across geographies to ensure business impact

[Key Performance Indicators (KPIs)]

• Marketing-sourced pipeline and revenue impact
• Lead generation and conversion rates
• Partner engagement and contribution
• Campaign ROI and performance metrics
• NPI launch effectiveness and incremental revenue

[Qualifications]

• 8+ years of experience in marketing in the industrial B2B field
• Experience working in a global or matrix organization (MNCs)
• Strong understanding & experience of demand generation and channel engagement
• Expertise in orchestrating the end-to-end process of new product planning, development, and launch
• Excellent communication and stakeholder management skills
• Language: Fluent in Korean and business level English. No barrier to communicate with global people in English (Reading, Writing and Communication)
• No barrier for international travel

[Core Competencies]

• Strategic thinking with strong execution capability
• Familiar with sales
• Understanding business financial, Profit & Loss (P&L) structure
• Data-driven decision-making
• Collaboration across global teams and regional teams
• Adaptability in a fast-paced, matrix environment
• Results-oriented mindset with a focus on growth and ROI
• Proactive, organized, and detail oriented

[Preferred Qualifications]

• Experience in industrial, technology, or building solutions sectors
• Background as an in-house, full-spectrum marketer at a manufacturing company
• Field experience at Fire Alarm Solution
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, Power BI) and MS Office.
• Experience managing multi-region campaigns
• Bachelor’s degree in Marketing, Business, Engineering, or related field