Sr. Digital Marketing Specialist
Own and manage <\/span><\/span>website traffic growth<\/span><\/span><\/b>, ensuring consistent improvement in both volume and quality through SEO, content, and social media efforts.<\/span><\/span><\/span><\/span>
<\/p><\/li>Work closely with SEO consultants to keep the website aligned with the latest <\/span><\/span>SEO and Generative Engine Optimization (GEO)<\/span><\/span><\/b> trends to drive sustained organic traffic.<\/span><\/span><\/span><\/span>
<\/p><\/li>Establish a continuous website optimization strategy focused on discover ability, relevance, and user engagement.<\/span><\/span><\/span><\/span>
<\/p><\/li>Lead the<\/span><\/span> content strategy framework <\/span><\/span><\/b>to ensure all content formats (blogs, pages, e\-books, assets) support business and marketing objectives.<\/span><\/span><\/span><\/span>
<\/p><\/li>Ensure content direction is aligned with search intent, audience relevance, and brand positioning.<\/span><\/span><\/span><\/span>
<\/p><\/li>Manage end\-to\-end social media execution with a focus on <\/span><\/span>click\-throughs and website visits<\/span><\/span><\/b>, not just engagement metrics.<\/span><\/span><\/span><\/span>
<\/p><\/li>Develop an integrated<\/span><\/span> digital visibility strategy, <\/span><\/span><\/b>ensuring consistency across website, content, and social channels.<\/span><\/span><\/span><\/span>
<\/p><\/li>Set the strategy for marketing asset readiness and reusability to support scalable and long\-term branding efforts.<\/span><\/span><\/span><\/span>
<\/p><\/li>Act as a central coordination point between SEO, content, design, and social media functions to ensure all activities contribute directly to <\/span><\/span>website traffic growth<\/span><\/span><\/b>.<\/span><\/span><\/span><\/span>
<\/p><\/li><\/ul><\/div>
<\/div><\/span>Requirements<\/h3>
4\u20135 years of B2B IT Services Digital Marketing experience<\/span><\/span><\/b>.<\/span><\/span><\/span><\/span>
<\/span><\/p><\/li>Strong expertise in <\/span><\/span>SEO (technical, transactional content, and organic lead generation)<\/span><\/span><\/b><\/span><\/span>
<\/span><\/p><\/li>Proven experience in <\/span><\/span>conversion funnel optimization and lead qualification<\/span><\/span><\/b><\/span><\/span>
<\/span><\/p><\/li>Hands\-on experience with <\/span><\/span>GA4, GTM, conversion tracking, and CRM tools<\/span><\/span><\/b><\/span><\/span>
<\/span><\/p><\/li>Ability to drive <\/span><\/span>revenue\-focused growth<\/span><\/span><\/b>, not just traffic<\/span><\/span><\/span><\/span>
<\/span><\/p><\/li><\/ul>
<\/div><\/span>Benefits<\/h3>
Working hours: <\/span><\/span>10:00 AM \u2013 7:00 PM<\/span><\/span><\/b><\/span><\/span>
<\/p><\/li>Working days: <\/span><\/span>5 days a week<\/span><\/span><\/b> (plus 1st & 3rd Saturdays working)<\/span><\/span><\/span><\/span>
<\/p><\/li>Medical Insurance<\/span><\/span><\/b> coverage for employees<\/span><\/span><\/span><\/span>
<\/p><\/li>Provident Fund (PF)<\/span><\/span><\/b> facility<\/span><\/span><\/span><\/span>
<\/p><\/li>Quarterly parties and yearly outings/trips<\/span><\/span><\/b> for team bonding<\/span><\/span><\/span><\/span>
<\/p><\/li>Regular check\-ins<\/span><\/span><\/b> with leadership for growth and feedback<\/span><\/span><\/span><\/span>
<\/p><\/li>Recognition awards<\/span><\/span><\/b> to celebrate high performance<\/span><\/span><\/span><\/span>
<\/p><\/li>Fun activities<\/span><\/span><\/b> and team engagement sessions throughout the year<\/span><\/span><\/span><\/span>
<\/p><\/li><\/ul>
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