Sr. Director of Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Director of Marketing based in United States.

This is a high-impact leadership opportunity for a marketing executive ready to shape and scale full-funnel growth strategies in a mission-driven organization. In this role, you will define and execute end-to-end direct-to-consumer (DTC) marketing initiatives that drive awareness, engagement, and conversion across multiple channels. You will oversee marketing strategy, performance, and budget allocation while building a high-performing team capable of delivering measurable business outcomes. Working closely with senior leadership, sales, product, and customer success teams, you will ensure consistent messaging and seamless customer experiences throughout the buyer journey. This position blends strategic vision with hands-on execution, making it ideal for a leader who thrives in fast-paced, data-driven environments. You will also play a key role in shaping brand perception, improving lifecycle marketing, and scaling revenue growth.

• Lead the development and execution of full-funnel DTC marketing strategies designed to generate demand, drive qualified leads, and improve customer acquisition performance.
• Own marketing budget planning and allocation with a strong focus on ROI, efficiency, and long-term growth impact.
• Design and implement multi-channel marketing campaigns in collaboration with sales, product, and external partners to optimize engagement and conversion.
• Oversee go-to-market strategy, including positioning, messaging, pricing, packaging, and campaign execution across digital channels.
• Build, lead, and scale a high-performing marketing organization, including hiring, mentoring, and performance management.
• Define KPIs, establish reporting frameworks, and drive data-informed decision-making across all marketing initiatives.
• Continuously experiment with new marketing channels, technologies, and AI-driven tools to improve performance and scalability.
• Ensure alignment across brand, communications, and customer experience to maintain a consistent and trusted market presence.
• Oversee performance tracking, analytics, and reporting to monitor campaign effectiveness and optimize strategic decisions.
• Collaborate cross-functionally to improve website performance, customer segmentation, and lifecycle marketing initiatives.

Requirements

• 7+ years of marketing experience, including at least 2+ years in a leadership role managing high-performing teams.
• Proven expertise in DTC marketing, digital growth strategies, and multi-channel campaign execution.
• Strong experience in performance marketing, brand building, and revenue-driven marketing strategies.
• Deep knowledge of marketing analytics, KPIs, attribution models, and data-driven decision-making.
• Hands-on experience with marketing automation, CRM systems, and modern mar-tech ecosystems.
• Experience in product marketing, including messaging, positioning, and go-to-market strategy.
• Demonstrated ability to lead cross-functional collaboration across sales, product, customer success, and external partners.
• Strong leadership, communication, and organizational skills with the ability to build and scale teams.
• Curiosity and openness toward AI-driven marketing tools and emerging technologies.
• Ability to thrive in a fast-paced, remote, and results-oriented environment.

Benefits

• Fully remote position with flexible working arrangements.
• Executive-level leadership role with high strategic impact.
• Opportunity to build and scale a marketing organization from the ground up.
• Competitive compensation aligned with senior leadership responsibilities.
• Exposure to full-funnel DTC growth strategy and modern marketing technologies.
• Collaborative, mission-driven environment focused on accessibility and education impact.
• Opportunity to work closely with senior leadership and influence company-wide strategy.
• Performance-driven culture emphasizing experimentation, learning, and innovation.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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