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goodyear

Sr. Manager, Channel Strategy and Development, E-commerce

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What You'll Do

The E-commerce Channel Strategy Lead owns the regional e-commerce strategy and performance, driving online channel growth through strong platform strategies, customer engagement models, and digital execution frameworks.
The E-commerce channel (direct) contributes 2.2M annual volume sales, $109M annual revenue, and $18 margin/ tire, ~$40M margin. The person will work with a multi-market scope that includes China, Japan, and ASEAN markets, with a potential to expand to India in the future.

Channel Strategy & Development

  • You will define regional e-commerce strategy across platforms and business models (marketplaces, D2C).
  • You will develop channel-specific value propositions and digital growth strategies.

Business Planning & Growth Execution

  • You will translate e-commerce strategy into actionable plans, KPIs, and growth initiatives.
  • You will drive execution of campaigns, promotions, and platform partnerships.

Channel Performance Management

  • You will monitor online performance metrics including traffic, conversion, basket size, and profitability.
  • You will identify optimization opportunities and implement improvements.

Customer & Product Strategy Integration

  • You will define digital assortment, pricing, and content strategies aligned to platform dynamics.
  • You will work with Marketing team to enable the right differentiated content strategy
  • You will work wtih Product team to define right product assortment between hero and shared SKUs.

Insights & Analytics Integration

  • You will partner with analytics teams to leverage performance data and shopper insights to continuously refine channel strategies
  • You will leverage digital analytics to continuously optimize performance and customer engagement.

What We're Looking for:

  • You with strong understanding of e-commerce ecosystems, including marketplaces, D2C, and platform dynamics.
  • You with expertise in digital shelf management, content optimization, and conversion drivers
  • You with ability to manage online pricing, promotions, and campaign execution to drive traffic and sales
  • You with strong analytical capability across traffic, conversion, basket size, and ROI metrics
  • You with experience in managing platform partnerships and customer relationships
  • You with ability to integrate e-commerce strategy with broader channel and commercial plans
  • You with strong execution mindset with ability to run campaigns, activations, and platform initiatives
  • You with 8–12 years in E-commerce, Digital, or Commercial roles
  • You have Proven experience managing online sales channels and platform performance
  • You with experience in working with E-commerce in China particularly TUHU, JD and T-Mall
  • You with strong experience with digital analytics and reporting tools
  • You with Bachelor’s degree in Business, Marketing, or related field


Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate


Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.