Sr Manager Consumer Insights Research

Job Description

At Topgolf, we believe in the unlimited power of play to drive fun, connection, and innovation. Whether you work behind the scenes or directly engage with Players, your role is key to bringing people together and redefining entertainment. We're seeking fun-loving playmakers who are serious about delivering excellence and results—but who don't take themselves too seriously. If you thrive in a fast-paced, collaborative environment focused on creativity and incredible experiences, Topgolf is the place for you. Grow your career, make an impact, and let your individuality fuel your success!

What's In It for You?

Cha-ching: Competitive base salary plus annual bonus incentive—because great work deserves great rewards.

Benefits: Full-time Playmakers enjoy robust benefits including medical, dental, vision, 401(k) with company match, flexible PTO plan, and access to a free mental well-being platform—plus extra perks that support you personally and professionally.

Work Location: This role requires in-office presence at the Dallas, TX Venue Support Center (travel up to 10% required).

Perks: Enjoy FREE Topgolf game play, discounted food and merchandise, exclusive events, and bragging rights with your friends.

Career Growth: We don't just talk about career growth—our Playmakers live it. Many have advanced their careers through our commitment to promoting from within.

Lots of Fun: What else would you expect from a company obsessed with the Unlimited Power of Play?

About the Role

The Senior Manager, Consumer Insights Research plays a critical leadership role in helping Topgolf better understand its Guests by leading the company's Voice of Customer (VoC) program across more than 100 venues. This position serves as the primary advocate for customer insights, partnering across Marketing, Operations, Finance, Loyalty, Experience & Games Design, and other business functions to deliver actionable research that drives strategic decisions.

The ideal candidate is a strategic, data-driven leader with expertise in qualitative and quantitative research methodologies, customer experience measurement, and insight storytelling. You'll lead the customer feedback ecosystem, manage a team of insights analysts, and translate complex data into compelling recommendations that improve guest satisfaction, loyalty, and business performance.

Key Responsibilities

Voice of Customer (VoC) Leadership 15%

Own and evolve the enterprise Voice of Customer (VoC) program across 100+ venues.
Develop survey strategies, customer feedback collection methods, governance processes, and reporting frameworks.
Continuously enhance customer experience (CX) measurement programs to deliver meaningful business insights.
Serve as the organization's customer advocate by ensuring guest feedback influences strategic decisions.

Team Leadership & Development 15%

Lead, coach, and mentor two Consumer Insights Analysts.
Prioritize team initiatives to align with business objectives and customer needs.
Foster a high-performing, collaborative team culture focused on delivering actionable insights.
Support professional development and continuous learning within the insights team.

Customer Insights & Analytics 10%

Manage Topgolf's customer feedback ecosystem and transform customer data into strategic recommendations.
Synthesize survey results, behavioral data, operational metrics, and secondary research into actionable business insights.
Identify trends, opportunities, and risks impacting guest satisfaction, loyalty, and overall business performance.
Ensure research findings are effectively translated into measurable business outcomes.

Research Strategy & Execution 15%

Partner with Marketing, Operations, Finance, Loyalty, Experience & Games Design, and Digital teams to identify key business questions

Design and execute qualitative and quantitative custom research studies supporting 10%

Marketing strategy
Brand development
Guest experience
Digital products
Operations
Pricing strategy
Innovation initiatives

Manage research vendors and agencies to execute a broad range of research methodologies 5%

Cross-Functional Partnership 10%

Build strong relationships with stakeholders across multiple business functions.
Serve as a trusted advisor by providing research-driven recommendations that support strategic initiatives.
Influence decision-making through customer-centric insights and data-driven storytelling.
Collaborate with leaders to prioritize research that delivers the greatest business value.

Data Storytelling & Executive Communication 10%

Translate complex research findings into clear, compelling stories for executive audiences.
Develop presentations, dashboards, and reports that communicate actionable recommendations.
Present research insights in engaging and visual formats that inspire business action.
Influence stakeholders at all levels through effective communication and strategic recommendations.

Operational Excellence 10%

Lead multiple research projects simultaneously while ensuring high-quality execution.
Oversee project planning, timelines, budgets, and vendor relationships.
Identify opportunities to improve research processes, reporting, and customer feedback systems.
Stay current on emerging research methodologies, tools, and consumer trends.

What You Bring

Bachelor's degree in Marketing, Business, Consumer Insights, Market Research, Statistics, Psychology, Social Sciences, or a related field (Master's degree preferred).
4+ years of experience in Consumer Insights, Market Research, Customer Insights, or a related field.
4+ years leading both qualitative and quantitative consumer research initiatives.
4+ years synthesizing data from multiple sources into clear, actionable business recommendations.
4+ years of project management experience overseeing complex research initiatives from planning through execution.
Proven experience partnering with cross-functional teams to solve business challenges through customer insights.
2+ years of people management experience leading and developing high-performing teams.
Strong understanding of Voice of Customer (VoC) programs and customer experience (CX) measurement.
Experience managing customer feedback ecosystems and survey research platforms.
Familiarity with research platforms such as Qualtrics, Morning Consult, Mintel, or similar tools.
Exceptional analytical, problem-solving, and strategic thinking skills.
Outstanding written, verbal, and presentation skills with the ability to influence executive stakeholders.
Detail-oriented with strong organizational skills and the ability to manage multiple priorities in a fast-paced environment.
Passion for understanding consumer behavior and transforming research into business impact.
Willingness to travel up to 10% for research activities.

BENEFITS

Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify. View team member benefits here.

ADA
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

EEO Statement
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.

Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.

Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.