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At Gesa, we believe in the power of our people. Coming from all walks of life, our team members’ individual stories and unique experiences are our most valuable asset. But it’s how we come together, igniting our collective compassion and commitment to empowering our communities, that makes us succeed. Because we know we go further when we go together.

Here you can join a team who is passionate about serving others, has a desire to do good, and shares a deep love of people. You can engage in meaningful work that impacts your community. You can challenge yourself and grow in your career. And, you can rest assured that your wellbeing and prosperity are our priority.

Get to know us: About - Gesa Credit Union

Role Summary:

The Sr. Marketing Strategy Partner is an individual contributor role responsible for shaping and advancing credit union marketing strategy in support of market expansion and market growth initiatives. Serving as a trusted strategic advisor, this role partners closely with Sr. and Chief-level leaders and cross-functional stakeholders to inform strategic decision-making through market insights, performance data, and member behavior analysis. The Sr. Marketing Strategy Partner plays a leading role in designing and evaluating test-and-learning pilots, assessing national market opportunities, and translating results into actionable recommendations that guide prioritization, investment, and scaling decisions. Operating with strong strategic judgement and influence, this role ensures marketing strategy is aligned to credit union growth priorities, brand standards, and long-term business objectives.

What You Will Be Doing:

1. Serve as a trusted strategic marketing partner to assigned business unit leaders, building deep understanding of priorities, growth opportunities, and business challenges
2. Lead the development of integrated marketing and go-to-market strategies that align business objectives member needs, and credit union growth goals, including market expansion
3. Implement test-and-learn initiatives – design pilots, evaluation results, and translate learnings into strategic recommendations and scalable approaches
4. Represent Marketing in business unit and strategic planning forums, providing insights, and recommendations that influence prioritization, investment decisions, and long-term direction
5. Drive cross-functional alignment across products, digital, operations, analytics and member experience teams to ensure cohesive strategy development and execution
6. Translate market research, member insights, performance data, and competitive intelligence into clear strategic recommendations that inform positioning, campaign direction, and sequencing
7. Establish success measures and evaluate marketing effectiveness across channels and markets, assessing impact against objectives and identifying optimization opportunities and future targets
8. Partner closely with marketing analytics to ensure strategies are grounded in robust data, meaningful performance metrics, and business unit goals
9. Provide strategic guidance and recommendations to the AVP to ensure business unit marketing efforts are aligned, prioritized, and optimized across the
10. Function as a subject matter expert for assigned products, services, and markets by continuously assessing competitive, economic, and regulatory dynamics and recommending strategic adjustments to positioning and approach
11. Develop and maintain strategic marketing plans, roadmaps, and regular executive-ready reporting, ensuring alignment with credit union standards, brand strategy, and business unit goals
12. Lead complex initiatives with limited supervision, managing scope, dependencies, stakeholder alignment and vendor or agency partners to deliver outcomes on time and within agreed parameters
13. Coordinate with internal communication teams to ensure organizational awareness, alignment, and readiness around major marketing initiatives, pilots, and emerging market efforts

About You:

1. Demonstrated ability to lead strategic marketing planning and influence business and marketing decisions at the senior and executive level through insight-driven recommendations and executive-ready communication
2. Strong strategic thinking and critical thinking skills with the ability to translate complex, ambiguous business challenges into clear, actionable marketing and got-to-market strategies
3. Ability to exercise independent judgement, develop a point of view, and confidentially challenge assumptions to improve business and marketing decisions
4. Proven capability to synthesize market research, performance data, and competitive intelligence into insights that guide prioritization, investment decisions, and optimization strategies
5. Advanced proficiency in leveraging analytics and performance metrics to evaluate effectiveness, inform test-and-learn initiatives, and shape future strategy, in partnership with analytics and data teams
6. Exceptional communication, storytelling, and presentation skills with experience delivering concise, credible recommendations to Sr. leadership and cross-functional stakeholders
7. Deep understanding of member behavior, market dynamics, and growth strategies within financial services or similarly regulated, complex environments including balancing innovation with risk and compliance considerations
8. Strong strategic judgment, prioritization, and decision-making skills in fast-paced, evolving environments including national or enterprise-level initiatives
9. Demonstrated success leading through influence rather than authority, aligning and guiding cross-functional teams and external partners toward shared strategic outcomes