Storyteller – Brand & Content
About the Role<\/b>
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At Loom Solar, we believe people don't buy solar panels\u2014they buy freedom from electricity
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bills, energy independence, and a better future for their family.
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We are looking for a Storyteller<\/b> who can turn complex solar technology into simple,
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emotional, and engaging stories that millions of people want to watch, share, and remember.
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This person will become the voice of Loom Solar across YouTube, Instagram, LinkedIn, X,
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podcasts, and other digital platforms.
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The ideal candidate understands how to combine psychology, business, filmmaking, and
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storytelling to build India's most loved home energy brand.
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Mission
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Build Loom Solar into India's most trusted home energy brand<\/b> by creating stories that
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educate, inspire, and influence millions of homeowners, dealers, distributors, installers, and
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entrepreneurs.
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Key Responsibilities
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1. Build Brand Stories<\/b>
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\u2022<\/span> <\/span>Create compelling stories around customers, dealers, distributors, and installers. \u2022<\/span> <\/span>Turn real customer experiences into viral content. \u2022<\/span> <\/span>Simplify technical concepts into relatable stories. \u2022<\/span> <\/span>Develop a consistent Loom Solar brand narrative.2. Content Strategy<\/b><\/span> \u2022<\/span> <\/span>Create storytelling content for: o<\/span> <\/span>YouTube o<\/span> <\/span>Instagram Reels o<\/span> <\/span>LinkedIn o<\/span> <\/span>Facebook o<\/span> <\/span>X o<\/span> <\/span>Podcasts o<\/span> <\/span>Website o<\/span> <\/span>Email campaigns \u2022<\/span> <\/span>Plan a monthly storytelling calendar aligned with product launches and campaigns. 3. Founder Storytelling<\/b> \u2022<\/span> <\/span>Write speeches, interviews, podcasts, and social posts for the founder. \u2022<\/span> <\/span>Identify founder experiences that inspire entrepreneurs and customers. \u2022<\/span> <\/span>Build the founder into a thought leader in renewable energy. 4. Customer Storytelling<\/b> Develop stories such as: \u2022<\/span> <\/span>Family saves \u20b950,000 annually with solar. \u2022<\/span> <\/span>Village becomes energy independent. \u2022<\/span> <\/span>Dealer grows from \u20b910 lakh to \u20b95 crore. \u2022<\/span> <\/span>Installer transforms his livelihood. \u2022<\/span> <\/span>Homeowner achieves uninterrupted power backup. 5. Script Writing<\/b> Write scripts for: \u2022<\/span> <\/span>Product launch videos \u2022<\/span> <\/span>Documentary\-style films \u2022<\/span> <\/span>Customer testimonials \u2022<\/span> <\/span>Dealer success stories \u2022<\/span> <\/span>Recruitment videos \u2022<\/span> <\/span>Employer branding \u2022<\/span> <\/span>Sales campaigns \u2022<\/span> <\/span>Training content 6. Research<\/b> Study:<\/span>\u2022<\/span> <\/span>Viral storytelling trends \u2022<\/span> <\/span>Consumer psychology \u2022<\/span> <\/span>Renewable energy market \u2022<\/span> <\/span>Competitor campaigns \u2022<\/span> <\/span>Indian cultural insights \u2022<\/span> <\/span>Audience behavior across digital platforms 7. Collaboration<\/b> Work closely with: \u2022<\/span> <\/span>Video production \u2022<\/span> <\/span>Design \u2022<\/span> <\/span>Sales \u2022<\/span> <\/span>Product team \u2022<\/span> <\/span>Dealer network \u2022<\/span> <\/span>Customer support \u2022<\/span> <\/span>Founder \u2022<\/span> <\/span>Performance marketing Key Deliverables Every month: \u2022<\/span> <\/span>20\u201330 short\-form story videos \u2022<\/span> <\/span>4\u20138 YouTube story videos \u2022<\/span> <\/span>10 customer success stories \u2022<\/span> <\/span>5 dealer success stories \u2022<\/span> <\/span>4 founder videos \u2022<\/span> <\/span>8 LinkedIn storytelling posts \u2022<\/span> <\/span>2 documentary\-style brand films \u2022<\/span> <\/span>Story bank with 100+ customer and dealer narratives Storytelling<\/b> \u2022<\/span> <\/span>Emotional storytelling \u2022<\/span> <\/span>Narrative building \u2022<\/span> <\/span>Story structure \u2022<\/span> <\/span>Character development \u2022<\/span> <\/span>Script writing\u2022<\/span> <\/span>Brand storytelling Marketing<\/b> \u2022<\/span> <\/span>Consumer psychology \u2022<\/span> <\/span>Branding \u2022<\/span> <\/span>Digital marketing \u2022<\/span> <\/span>Content strategy \u2022<\/span> <\/span>Social media growth \u2022<\/span> <\/span>Personal branding Creative<\/b> \u2022<\/span> <\/span>Copywriting \u2022<\/span> <\/span>Interviewing \u2022<\/span> <\/span>Creative thinking \u2022<\/span> <\/span>Visual storytelling \u2022<\/span> <\/span>Documentary thinking Tools<\/b> \u2022<\/span> <\/span>ChatGPT \u2022<\/span> <\/span>Notion \u2022<\/span> <\/span>Google Workspace \u2022<\/span> <\/span>Canva \u2022<\/span> <\/span>Adobe Premiere (basic understanding) \u2022<\/span> <\/span>CapCut \u2022<\/span> <\/span>AI video tools (Runway, Veo, etc.) What we offer? Freedom : We allow you freedom to \u201cfollow your passion\u201d Opportunity to work with India\u2019s fastest growing SMB Company Regular Training of Professional Skills such as Leadership, Problem Solving and Product offerings. Multifold chances increase to build the career in Solar Energy Sector Exponential Growth in Salary and other remuneration Great learning curve and hand on experience with leadership team about solar in future
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<\/div><\/span>Requirements<\/h3>
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<\/div><\/span>Benefits<\/h3>
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