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Geotab

Strategic Communications Specialist

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Who we are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Strategic Communications Specialist who will execute Geotab's communications strategy by developing and implementing impactful communication initiatives that build the company's reputation, drive media engagement, and advance business objectives. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

As a Strategic Communications Specialist, your key area of responsibility will be executing communications strategies across media relations, content creation, and measurement to support Geotab's thought leadership and brand awareness goals. You will be responsible for managing media reporting programs, coordinating campaigns and media briefings, and building meaningful relationships with journalists and external stakeholders. You will also need to work closely with Geotab's Marketing team, senior leaders, and external media partners to ensure consistent and impactful storytelling.

To be successful in this role you will be a naturally curious, outgoing, and confident communicator with strong written and verbal communication skills and the ability to engage effectively with journalists, executives, and partners. In addition, the successful candidate will have strong organizational skills, hands-on experience with media monitoring and measurement tools, and the ability to manage multiple projects simultaneously while staying current on emerging communications trends and best practices.

How you'll make an impact:

  • Develop and execute communication initiatives that deliver impactful messaging to a diverse audience and advance Geotab's business growth objectives.
  • Create content and storytelling strategy to support Geotab's overall media and thought leadership strategy, including media releases, social media, presentations and background research/data analysis.
  • Manage the Geotab reporting program including media metrics, wire distribution, insights, and dashboards (CISION, Meltwater, Google Analytics, and others).
  • Coordinate and own the strategy and logistics of campaigns, announcements, media briefings, press interactions and presence at strategic industry events.
  • Build and manage relationships with journalists and external stakeholders to build reputation and create ongoing opportunities to tell Geotab's business story.
  • Monitor and evaluate evolving media trends, tools, and technologies (including AI-driven solutions) and recommend improvements to elevate communications practices and impact.
  • Conduct ongoing competitive analysis and benchmarking to inform strategic communications and social media strategy.

What you'll bring to the role:

  • 3-5 years of experience in corporate communications, technology communications, and/or agency experience.
  • Proven experience in media relations, including building and managing networks of journalists, trade reporters, and social media influencers, with a focus on North America.
  • Hands-on experience with media measurement and monitoring tools such as CISION, Meltwater, Google Analytics, and AI-driven solutions.
  • Exceptional writing skills with the ability to create compelling content across multiple formats including media releases, social media, and presentations.
  • Experience with strategic planning, annual plan development, and reporting on media and social media performance metrics.
  • Bachelor's degree in Communications, Public Relations, Journalism, or a related field; a postgraduate diploma in Communications or PR is considered a strong asset. An equivalent combination of education and experience may be considered.
  • Confident, polished communicator with the ability to represent Geotab with journalists, executives, partners, and at industry events.
If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.
Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
This posting is for an existing vacancy.

Why job seekers choose Geotab:

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

*The above are offered to full-time permanent employees only

How we work:

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.

The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.

Hiring Range
$53,000—$60,000 CAD