Role Overview

We are seeking an experienced retail marketer to drive delivery across key marketing priorities in Germany and the wider Central Europe region (Germany, Austria, Switzerland).

This is a high-impact, execution-led role with a primary focus on retail investor go-to-market (c.70%), complemented by regional marketing support (c.30%) of central Europe (Germany, Switzerland, Austria).

The role plays a key part in bringing our retail marketing strategy to life in central Europe, focused on building engagement with self-directed investors through digital channels, platform ecosystems and content-led activation. It requires a marketer who can translate strategy into execution, operate with pace, and deliver measurable outcomes across multiple workstreams.

Key Responsibilities

Retail Go-To-Market Execution (c.70%)

Support delivery of retail investor marketing in central Europe incl. Germany and wider, focused on self-directed investors, digital engagement and platform ecosystems:

• Execute retail marketing campaigns across digital, content and paid channels, adapting pan-European activity for the German market (and wider)

• Partner with the content team to support the development of ETF education initiatives, ensuring content is regionalised, clear, engaging and compliant for retail investors in Central Europe

• Support content-led engagement including editorial, podcasts and educational series aligned to investor needs

• Activate finfluencer and content partnerships (e.g. JustETF, ExtraETF), ensuring alignment with brand and regulatory guardrails

• Support marketing across digital wealth platform partnerships, tailoring content to platform environments and investor behaviour

• Translate audience persona and Psychographix insights into targeting, messaging and campaign execution

• Liaise with internal SEM and paid social centre of excellence teams, providing clear briefs and ensuring alignment with campaign objectives

• Support sales enablement, developing marketing assets for the Head of Partnerships and broader sales teams

• Track performance and contribute to a test-and-learn approach, exploring AI-driven opportunities to improve content, personalisation and engagement

• Ensure all activity is compliant with BaFin, MiFID II working with compliance and legal colleagues.

2. Central Europe Regional Marketing Support (c.30%)

Support delivery of regional marketing activity across Germany, Austria and Switzerland, across all audiences including institutional and intermediary clients, ensuring alignment with sales priorities and EMEA strategy:

• Contribute to the execution of the Central Europe marketing plan, delivering campaigns in a measurable and efficient way aligned with brand and business objectives

• Partner with sales teams to support integrated campaigns across product launches, asset classes and key initiatives

• Support the development, localisation and maintenance of marketing collateral and digital content, ensuring consistency and local relevance

• Coordinate marketing activities across markets, ensuring aligned messaging, execution and governance

• Contribute to planning cycles, campaign tracking, reporting and budgeting

• Support regional events, roadshows and key conferences in partnership with sales and events teams

• Coordinate with external partners (e.g. agencies, media) to support campaign execution and performance evaluation

3. Strategic Delivery & Stakeholder Management

• Support priority strategic marketing initiatives across EMEA

• Act as a connector across brand, retail, partnerships, digital teams and agencies

• Maintain strong delivery discipline:

• Clear timelines and ownership

• Stakeholder alignment

• Regular performance tracking and reporting

• Act as an AI-enabled marketer, embedding tools such as Copilot into day-to-day workflows to improve productivity and output quality

• Identify opportunities to use agent-based AI (agentic AI) to automate or scale repeatable marketing tasks, where appropriate

• Share best practice, use cases and learnings with the wider team to build AI capabilities across marketing

Skills & Experience

• Fluent in English and German

• Experience delivering retail or digital marketing campaigns

• Background in ETF, retail investing, wealth or fintech marketing (preferred)

• Understanding of German retail investor behaviour and digital ecosystem

• Experience supporting content partnerships, influencer activity or content-led campaigns

• Experience working in a matrixed or regional organisation

• Strong organisational and stakeholder management skills

• Data-aware and comfortable using performance insights to inform decisions

• Familiarity with AI tools is an advantage

What Success Looks Like

• Strong delivery of retail marketing campaigns in Central Europe (Germany and wider)

• High-quality, compliant content tailored to retail investors

• Consistent support to sales and regional marketing activity

• Clear contribution to improving campaign effectiveness over time

Profile

This role is best suited to someone who:

• Is hands-on and delivery-focused, with strong attention to detail

• Can manage multiple workstreams and priorities effectively

• Is comfortable working across teams and stakeholders

• Understands how to communicate with self-directed retail investors in a simple, clear way

• Is proactive, organised and solutions-oriented