System Analyst (Campaign Management)
We are seeking an experienced Campaign Management System Analyst to lead the analysis, design, and delivery of marketing automation and campaign management solutions within the financial services sector. This role combines business analysis, solution architecture, and technical project delivery expertise to implement scalable, high-quality campaign solutions across modern and legacy platforms while ensuring alignment with enterprise architecture, governance, security, and compliance standards.
Key Responsibilities
Business Analysis & Solution Design
Gather, analyze, and document business requirements, translating them into functional and technical specifications.
Design end-to-end campaign management solutions encompassing data sourcing, customer segmentation, targeting, offer management, campaign execution, fulfilment, and performance measurement.
Develop scalable solution designs aligned with enterprise architecture, security, risk, and governance standards.
Communicate complex technical concepts effectively to business stakeholders and obtain design approvals and sign-offs.
Project Delivery & Stakeholder Management
Lead end-to-end project delivery, including project planning, effort estimation, resource coordination, risk management, and scope control.
Collaborate with architects, development teams, vendors, testing teams, and production support teams to ensure successful implementation.
Manage stakeholder expectations and provide regular project status updates to business and technology leadership.
Testing & Production Support
Oversee System Integration Testing (SIT), User Acceptance Testing (UAT), performance testing, and security testing activities.
Support production incidents, conduct root cause analysis (RCA), and implement corrective actions to improve system reliability and performance.
Drive continuous improvement initiatives across campaign management platforms and delivery processes.
Technology Evaluation & Innovation
Participate in product evaluations, Request for Proposal (RFP) activities, proof-of-concept (POC) exercises, and technology assessments.
Recommend solutions that enhance marketing effectiveness, operational efficiency, and customer engagement capabilities.
Qualifications & Experience
Bachelor's Degree in Computer Science, Information Technology, Engineering, or a related discipline.
Minimum 8 years of IT experience with a strong track record in technical project delivery and solution implementation.
Proven experience delivering Marketing Automation, Campaign Management, CRM, or Customer Engagement solutions.
Strong understanding of Software Development Life Cycle (SDLC) methodologies, including Agile delivery frameworks.
Excellent communication, stakeholder management, and presentation skills, including engagement with senior leadership.
Ability to work independently, manage multiple priorities, and deliver under tight timelines.
Functional Expertise
End-to-end campaign management across real-time and batch processing environments.
Customer targeting and segmentation strategies.
Offer eligibility, prioritization, and campaign orchestration.
Approval workflows and campaign governance.
Closed-loop campaign reporting and performance measurement.
Strong understanding of financial services products, customer journeys, and marketing operations.
Technical Skills
Marketing & Campaign Platforms
Adobe Campaign (On-Premise, Cloud, and Hybrid environments)
Adobe Analytics (Preferred)
Adobe Experience Manager (AEM) (Preferred)
Unica Campaign (Advantageous)
SAS Marketing Automation (Advantageous)
Salesforce Marketing Cloud (Advantageous)
Development & Integration
API Integration and Customization
Java
JavaScript
SQL
XML
Data Modelling and Database Design
Tools & Technologies
Project & DevOps Tools
JIRA
Confluence
Bitbucket
Jenkins
Microsoft Project
SharePoint
Analytics & Testing Tools
Qlik Sense
QuerySurge
Postman
Key Competencies
Solution Design & Architecture
Technical Project Management
Business Analysis & Requirements Gathering
Marketing Technology (MarTech)
Stakeholder & Vendor Management
Risk & Issue Management
Production Support & Incident Resolution
Analytical Thinking & Problem Solving
Financial Services Domain Knowledge
Ankita
EA License Number: 23C2060 Registration ID is R22109715
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This is in partnership with the Employment and Employability Institute Pte Ltd (“e2i”).
e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives. By applying for this role, you consent to Quesscorp Singapore’s PDPA and e2i’s PDPA