TH_Area Sales Manager

Key Responsibilities

People Management

• Manage and oversee the sales team within the assigned area (Store / PC / Supervisor) to achieve targets.
• Conduct manpower planning to align with sales targets and customer traffic.
• Provide coaching and training to enhance sales capabilities and customer experience.
• Monitor individual performance metrics (KPI, Conversion, AUT, UPT, EPT).
• Foster team motivation and engagement.
• Evaluate performance and develop talent and successors within the team.

Partner Relationship

• Build and maintain relationships with partners such as department stores, landlords, and suppliers.
• Negotiate business terms, including retail space, rental conditions, and promotional activities.
• Coordinate with partners to execute sales promotion activities (events and campaigns).
• Track performance of each location and identify growth opportunities.
• Explore new business opportunities for expansion (e.g., new locations, pop-ups, shop-in-shop).

Sales & Operations Management

• Analyze assigned business plan (BP) targets; identify strategies and opportunities; propose action plans; and monitor execution to achieve set targets.
• Develop and manage sales plans on a monthly, quarterly, and annual basis.
• Analyze and adjust store-level strategies to ensure area sales targets are met (NOS/POS).
• Conduct sales and customer behavior analysis.
• Ensure retail standards are maintained (Visual Merchandising, stock management, and service quality).
• Manage inventory levels in alignment with demand in each area.
• Resolve operational issues and continuously improve processes.
• Effectively utilize technology and tools to support operations.
• Apply the 5P2C framework to enhance planning and execution efficiency.
• Plan and manage retail KPIs for each store to meet defined targets.
• Monitor and control visual merchandising (VM) and grooming standards in line with company guidelines.
• Work closely with the team to analyze each store’s strengths and weaknesses versus competitors, and drive sales to increase market share in alignment with company direction.
• Manage product cover days and stock movement in accordance with company policies.
• Supervise and ensure proper inventory audits with no stock loss and compliance with company standards.
• Consolidate data and provide insights, including recommendations for problem-solving and prevention, while preparing the team to effectively handle future changes.

• Enhance customer experience across all touchpoints.
• Monitor and ensure service standards at retail stores.
• Leverage customer feedback to improve sales and service quality.