Trade Marketing Channel Manager

Trade Marketing Management

Assist in the development of trade marketing strategies, utilizing trade and marketing experience to recommend best trade-led activities.
Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image.
Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.

Alignment & Coordination of Sales & Marketing Activities

Through personal and electronic communication -- educate, orientate, and utilize the brand team to deliver through the line activity in store.
Exchange ideas between Marketing and Sales departments pro-actively and challenge traditions.
Establish an internal network with all departments necessary for efficient working - Communications, Brand, Sales, Logistics, Finance.
Define the Perfect Store by channel for your market using the International Model marketing activity.
Support the alignment across customers and channels in regard to trade marketing activities.

POS Tools Implementation & Development

Ensure global POS toolkit is used effectively in order to: adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative); meet country needs and objectives by being financially viable; ensure national POS is developed only when international material is not appropriate, and a clear commercial benefit is recognized.

Business Insights

Identify opportunities and challenges. Quantify the opportunities.
Sales development analysis (by customer, by channel, by distribution point, etc.)
Customer performance in all sales fundamentals.
Channel specific strategies and tools/tactics (Retail, Impulse, C&C, etc.)
Promotional evaluation.

Category Management

Run Category Management projects with the identified top customers.
Build relationships with the identified top customers.
Attend face to face meetings with the customer to present and work with them to improve the performance of the category in their stores.
Interpret the available data and shopper insight to come up with a tailored action plan that will grow category turnover with that customer.
For non-top customers provide initiatives and support to Key Account Managers, so they are able to implement them themselves.