UKI Digital Media Executive

Location – London/Leeds/Dublin

Hybrid - 2 days per week (Dublin only)

FTC

As a Digital Media Executive within Betfair International, you will play a key role in the planning, activation and optimisation of Paid Social and Display activity across our international markets. Sitting within the Betfair Digital Media team, you will help deliver high-impact, full-funnel media campaigns that drive both brand and performance outcomes for one of the most recognisable betting brands globally.

This is a hands-on execution role, ideal for someone looking to develop deep

expertise across online video, display, programmatic and paid social, while learning how upper and lower funnel media work together at scale. You'll stay curious about emerging technologies and explore how they can create value in your day-to-day work.

About Flutter

In Flutter COO we work with experts across Flutter to build, deploy and communicate the Flutter Edge. Together we cover Product & Payments, Technology, Sportsbook Product & Trading, People, Property, Corporate Communications and Strategic Partnerships & Transformation.

What you’ll do

Build, activate, optimise and report on campaigns across Paid Social and Display, including YouTube, Meta, TikTok, Amazon, Spotify, DSPs and programmatic platforms
Support the delivery of full-funnel media plans aligned to broader brand and commercial objectives for Betfair International
Contribute to channel plans that ladder up into wider marketing and performance strategies
Support creative briefing, testing and optimisation in collaboration with in-house designers and agencies.
Work closely with other Digital Media Executives and Managers to share learnings and deliver team-wide innovation.
Build and maintain strong working relationships with media partners, platforms and agencies to ensure smooth delivery and access to new opportunities.
Support campaign measurement, reporting and insight generation to inform future Optimisation.
Stay close to industry innovation and emerging formats across Paid Social, Display, CTV and Digital Video
Explore emerging tools and technologies—including AI—to identify ways to improve campaign efficiency and effectiveness

How you’ll do it

Experience within a Paid Social, Display or Programmatic role, with exposure to campaign activation and optimisation

Familiarity with platforms such as Meta, Snap, TikTok, YouTube, DSPs and adservers
Strong analytical capability and confidence working with performance data and reporting tools
A naturally collaborative mindset with a desire to be part of a high-performing, specialist media team
Strong communication skills with the ability to work effectively with agency and internal partners
High levels of curiosity and motivation to stay across developments in digital media and marketing
Interest in exploring how emerging technologies—including AI—can create value in media planning and execution
A proactive, detail-oriented approach with the ability to manage multiple campaigns and priorities

What’s in it for you

We are a flexible employer; whether you have personal commitments or a hobby that brings you joy, we want you to bring your best self to work and feel empowered to do so. We also like to share our success; after all you make it happen. We have an excellent benefits package that can be personalised to you:

Bonus scheme
Uncapped holiday allowance
Enhanced pension scheme
Private healthcare
Life assurance
Income protection
£1,000 annual self-development learning fund
Invest via the Flutters Sharesave Scheme
Enhanced parental leave

About Flutter

We are a world leader in online sports betting and iGaming, with a market leading position in the US and across the world.

We have an unparalleled portfolio of the most innovative, diverse and distinctive brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet.

With our global scale and challenger attitude, through which we excite and entertain our customers, in a safe and sustainable way. Using our collective power, the Flutter Edge, we aim to disrupt the sector, learning from the past to create a better future for our customers, colleagues and communities.

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.