UNIQLO (Australia) - eCommerce Project Intern

Position Overview:

We are seeking a forward-thinking CRM Strategy & Growth Marketing Intern to help shape our customer engagement architecture. This 6-month, part-time role sits at the intersection of growth marketing, data analytics, and high-level IT systems design. Your primary focus will be analyzing local and global competitor landscapes to help us build a sophisticated, data-driven CRM blueprint. You will assist in designing a strategy that optimizes customer attraction and retention within Australia, while ensuring the underlying strategy and architecture is built to scale seamlessly across global markets

Responsibilities:

Competitor Mapping: Conduct comprehensive global and local market research to map competitor CRM tactics, and lifecycle marketing strategies.
CRM Strategy Formulation: Outline strategic approaches for both the Australian market and international expansion, focusing on best practices for new customer attraction and long-term retention.
Data & Segmentation: Analyze customer data sets to identify actionable audience segments and design personalized, automated lifecycle journeys.
Systems Architecture Alignment: Evaluate and provide a high-level view of modern IT systems and CRM designs to ensure our technical capabilities directly support our strategic marketing ambitions.
Insights & Reporting: Translate data analysis and competitor benchmarks into clear, actionable frameworks for corporate growth.
Extracting, cleaning, and preparing eCommerce data using SQL
Analysing eCommerce and marketing performance data to derive actionable insights
Supporting the design and analysis of A/B testing
Monitoring key KPIs such as CVR, AOV, and LTV, and identifying trends and opportunities
Building dashboards and visualisations using Tableau or Excel

Qualifications, Experience and Competencies:

Educational Background: Current student (final year) or recent graduate in Marketing, Business Analytics, Information Systems, or a related field.
Core Marketing Knowledge: Solid foundational understanding of CRM principles, data-driven personalization, and customer segmentation techniques.
Technical Literacy: A high-level grasp of modern IT systems design and CRM infrastructures connect to support marketing capabilities.
Proficiency in SQL for data extraction and manipulation (e.g. joins, aggregations)
Strong Excel skills (e.g. pivot tables, data analysis) and/or experience with Tableau or similar visualisation tools
Understanding of A/B testing principles and experimentation methodologies (preferred)
Comfortable working with key eCommerce metrics such as conversion rate (CVR), average order value (AOV), and lifetime value (LTV) (preferred)
Basic understanding of digital marketing and customer behaviour analysis is a plus
Analytical Skills: Strong ability to dive into data, recognize trends, and translate metrics into strategic marketing recommendations.
Strategic & Global Mindset: Ability to evaluate local market nuances while thinking critically about global scalability and competitor benchmarking.
Communication: Excellent verbal and written communication skills, with the ability to clearly present strategic concepts to stakeholders.

Next steps:

1) Complete Application Form using this link: Job Application Form - UNIQLO eCommerce Project Intern – Fill out form

2) Click Apply to create Workday Account and attach resume