User Acquisition Consultant (Game) – Strategic Advisor

Work Type:<\/span><\/span><\/b> Consulting / Advisory (Part\-time, Remote)
<\/span><\/span>Engagement Model:<\/span><\/span><\/b> Flexible (Retainer / Hourly / Project\-based)
<\/span><\/span>Workplace Address:<\/span><\/span><\/b> Puzzle Studio \u2013 Tan Son Nhat Ward, Ho Chi Minh City<\/span><\/span><\/span><\/span><\/p>

1. About the Company<\/span><\/span><\/b><\/span><\/span>
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Puzzle Studio is a fast\-growing mobile game studio focused on building scalable puzzle games for global markets.<\/span><\/span><\/span><\/span><\/span>
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We operate with a strong set of core values \u2014 Determination, Dedication, Continuous Learning, Proactivity, and Collaboration \u2014 which shape how we build products and grow as a team.<\/span><\/span><\/span><\/span><\/span>
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At Puzzle Studio, we value people who are passionate about games, eager to learn, and motivated to turn ideas into impactful products.<\/span><\/span><\/span><\/span><\/span>
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2. Role Overview<\/span><\/span><\/b><\/span><\/span>
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This role partners closely with leadership and product teams to <\/span>drive user acquisition as a key lever of product growth<\/span>.<\/span><\/span><\/span><\/span>
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The focus is on <\/span>strategic advisory, performance optimization, and capability building<\/span> \u2014 helping shape how UA is approached, executed, and scaled across our products.<\/span><\/span><\/span><\/span>
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You will be expected to operate with a <\/span>high level of autonomy and influence<\/span>, contributing directly to growth strategy and investment decisions.<\/span><\/span><\/span><\/span>
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3. Why This Role Matters<\/span><\/span><\/b><\/span><\/span>
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We are at a stage where <\/span>user acquisition has strong growth potential<\/span>, but requires more structured strategy, deeper experimentation, and clearer scaling direction.<\/span><\/span><\/span><\/span>
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This role is critical in helping us:<\/span><\/span><\/span><\/span>
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Unlock scalable and efficient growth channels<\/span><\/span><\/span><\/span>
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Improve marketing efficiency and budget allocation<\/span><\/span><\/span><\/span>
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Build a strong UA foundation for long\-term scaling<\/span><\/span><\/span><\/span>
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4. Expected Impact<\/span><\/span><\/b><\/span><\/span>
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Identify and unlock high\-performing acquisition channels and growth opportunities<\/span><\/span><\/span><\/span>
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Improve key performance metrics (CPI, ROAS, CAC, LTV/CAC)<\/span><\/span><\/span><\/span>
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Establish structured testing and scaling frameworks for UA campaigns<\/span><\/span><\/span><\/span>
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Build internal capability in UA strategy, execution, and performance analysis<\/span><\/span><\/span><\/span>
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5. Key Responsibilities<\/span><\/span><\/b><\/span><\/span>
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Shape and lead user acquisition strategy across mobile games (paid channels, creatives, targeting, scaling)<\/span><\/span><\/span><\/span>
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Analyze campaign performance and identify high\-impact growth opportunities<\/span><\/span><\/span><\/span>
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Guide budget allocation and scaling decisions across channels (Meta, Google, TikTok, etc.)<\/span><\/span><\/span><\/span>
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Advise on creative strategy, testing frameworks, and iteration processes<\/span><\/span><\/span><\/span>
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Drive optimization of core metrics (CPI, ROAS, retention, LTV/CAC)<\/span><\/span><\/span><\/span>
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Establish UA frameworks, playbooks, and best practices<\/span><\/span><\/span><\/span>
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Mentor and elevate internal teams (UA, Product, Creative)<\/span><\/span><\/span><\/span>
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Act as a strategic advisor to leadership on growth and marketing investment<\/span><\/span><\/span><\/span>
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Yêu cầu<\/h3>
6. Requirements<\/span><\/span><\/b><\/span><\/span>
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Must Have<\/span> <\/span>
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Proven experience in mobile game User Acquisition at scale, managing large daily budgets <\/span>
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Strong performance marketing mindset with deep understanding of LTV/ROAS\-driven optimization<\/span>
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Hands\-on experience running and scaling campaigns across major UA platforms such as Meta, Google, and TikTok<\/span>
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Solid understanding of creative testing, audience targeting, and campaign scaling strategies<\/span>
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Experience analyzing cohort performance, retention metrics, and LTV to drive optimization decisions<\/span>
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Ability to work both strategically and hands\-on, including campaign audits, testing, and performance optimization<\/span>
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Proven experience working on casual or puzzle mobile games<\/span>
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Based in Vietnam<\/span>
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Nice to Have<\/span> <\/span>
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Experience working with global mobile game markets, especially Tier 1 and Tier 2 regions <\/span>
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Strong understanding of mobile game market trends, player behavior, and competitor benchmarking<\/span>
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Experience building UA processes, frameworks, or mentoring internal UA teams<\/span>
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Đãi ngộ<\/h3>
7. What We Offer<\/span><\/span><\/b><\/span><\/span>
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Flexible, high\-trust collaboration model tailored to your preferred way of working<\/span><\/span><\/span><\/span>
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Competitive compensation with <\/span>significant upside tied to performance and growth impact<\/span><\/span><\/span><\/span>
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Opportunity to <\/span>shape UA strategy at a company level<\/span>, not just campaign execution<\/span><\/span><\/span><\/span>
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Direct access to founders and a fast decision\-making environment<\/span><\/span><\/span><\/span>
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A product team open to experimentation, iteration, and new growth ideas<\/span><\/span><\/span><\/span>
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Potential to build a <\/span>long\-term strategic partnership<\/span><\/span><\/span><\/span>
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