User Acquisition Executive
I. KEY JOB DUTIES
- Constantly track and analyze campaigns’ performance to identify optimization opportunities, increasing CTR, CVR, LTV, and ROAS (A/B testing, targeting, creative performance, marketing messages, etc.)
- Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data.
- Generate detailed UA performance reports and be able to translate the data into actionable insights to present to internal stakeholders.
- Collaborate and communicate effectively with multiple internal teams (Creative, Marketing, Product).
- Stay up to date on the latest industry trends and emerging marketing platforms, and be capable of building strong relationships with them, especially international mobile advertising networks.
II. EDUCATIONAL REQUIREMENT / SKILLS / ATTRIBUTES
KNOWLEDGE:
- Basic knowledge of digital metrics and their relationship in analyzing UA campaigns
- Advanced concepts of UA (Retention, ARPU, IMPDAU, LTV, IPM, cohort, organic uplift, ...)
- Fundamental Concepts of Marketing Models & User Journey
- Experience in creative production or marketing idea pitching
- Fundamental concepts of ASO is a Plus
SKILL:
- Good at mathematics and advanced Excel skills
- Fluent in English (daily interactions with international partners) - prefer TOEIC>700
- Must have experience in optimizing campaigns on Facebook Ads, Google Ads, or other ad networks
- Must have experience in using BI tools such as Looker or Power BI
- Must have experience in using MMP, such as AppsFlyer or Adjust
- Experience in using project management tools & framework is a Plus
ABILITY:
- Logic & analytical thinking
- Self-learning skill
- Manage to deliver results in a timely manner
- Creative and independent in problem-solving from the root cause
ATTITUDE:
- Data-driven mindset
- Careful and detail-oriented
- Eager to learn and ready to apply new knowledge/skills
- Optimize and automation mindset
- Passionate about the gaming industry and digital marketing
- Highly self-motivation and self-management
- High emotional intelligence
III. WHY YOU’LL LOVE WORKING HERE
- Great facility to work. You will have a MacBook and extra high-definition screens
- Premium health insurance package and annual medical check-up
- Sponsorship for training courses
- Interesting activities: gym/fitness club at work, English club, corporate social responsibility events...
- Attractive signing bonus for important positions
- With regular discussions with the CEO, founders, and executives of the company, you will have a lot of opportunities to learn from experts in their fields
- Annual bonus and project bonus
- International opportunity to expose and grow
- At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update on the latest technology
- Full labor insurance (social, health, and unemployment)
- Annual leave 12 days / sick leave 2 days / remote work 12 days
- Free food & drinks, kitchen at work, PlayStation after work
- Friday evening party, happy hour, team activities, and awesome parties…