User Acquisition Manager

This is a remote position.<\/p>

Key Responsibilities<\/span><\/span><\/b>
<\/p>

1. User Acquisition Growth<\/span><\/span><\/b>
<\/p>

Own user acquisition across:<\/span><\/span>
<\/p>\n

\n
• Google Ads<\/span><\/span>
  <\/li>\n
• Meta Ads<\/span><\/span>
  <\/li>\n
• App Store Optimization (ASO) to improve conversion rate<\/span><\/span>
  <\/li>\n
• Future acquisition channels as needed<\/span><\/span>
  <\/li>\n <\/ul>

  Continuously scale installs while maintaining acquisition efficiency and user quality.<\/span><\/span>
  <\/p>\n

  \n \n

  ---

  <\/span><\/span>
  \n <\/div>

  2. Deep Product & Persona Understanding<\/span><\/span><\/b>
  <\/p>

  Develop deep understanding of:<\/span><\/span>
  <\/p>\n

  \n
  • Thermer app<\/span><\/span>
    <\/li>\n
  • User segments<\/span><\/span>
    <\/li>\n
  • User personas<\/span><\/span>
    <\/li>\n
  • User motivations<\/span><\/span>
    <\/li>\n
  • Printing workflows<\/span><\/span>
    <\/li>\n
  • Monetization model<\/span><\/span>
    <\/li>\n
  • Activation journey<\/span><\/span>
    <\/li>\n
  • Retention drivers<\/span><\/span>
    <\/li>\n <\/ul>\n
    \n \n

    ---

    <\/span><\/span>
    \n <\/div>

    3. Post\-Install Optimization<\/span><\/span><\/b>
    <\/p>

    Focus on post\-install metrics, not only install volume.<\/span><\/span>
    <\/p>

    Examples:<\/span><\/span>
    <\/p>\n

    \n
    • Activation Rate<\/span><\/span>
      <\/li>\n
    • Time to First Print<\/span><\/span>
      <\/li>\n
    • D1 Retention<\/span><\/span>
      <\/li>\n
    • D7 Retention<\/span><\/span>
      <\/li>\n
    • D30 Retention<\/span><\/span>
      <\/li>\n
    • Purchase Conversion Rate<\/span><\/span>
      <\/li>\n
    • Subscription Revenue<\/span><\/span>
      <\/li>\n
    • LTV<\/span><\/span>
      <\/li>\n
    • ROAS<\/span><\/span>
      <\/li>\n <\/ul>

      Continuously identify ways to improve user quality and business outcomes.<\/span><\/span>
      <\/p>\n

      \n \n

      ---

      <\/span><\/span>
      \n <\/div>

      4. Experimentation Culture<\/span><\/span><\/b>
      <\/p>

      Run continuous experiments across:<\/span><\/span>
      <\/p>

      Google Ads<\/span><\/span><\/b>
      <\/p>\n

      \n
      • Audiences<\/span><\/span>
        <\/li>\n
      • Asset Groups<\/span><\/span>
        <\/li>\n
      • Ad Copy<\/span><\/span>
        <\/li>\n
      • Videos<\/span><\/span>
        <\/li>\n
      • Images<\/span><\/span>
        <\/li>\n
      • Budget Allocation<\/span><\/span>
        <\/li>\n
      • Bidding Strategies<\/span><\/span>
        <\/li>\n <\/ul>

        Meta Ads<\/span><\/span><\/b>
        <\/p>\n

        \n
        • Creatives<\/span><\/span>
          <\/li>\n
        • Audiences<\/span><\/span>
          <\/li>\n
        • Interests<\/span><\/span>
          <\/li>\n
        • Lookalikes<\/span><\/span>
          <\/li>\n
        • Placements<\/span><\/span>
          <\/li>\n
        • Campaign Structures<\/span><\/span>
          <\/li>\n <\/ul>

          ASO \u2013 Custom Store Page<\/span><\/span><\/b>
          <\/p>\n

          \n
          • Keywords<\/span><\/span>
            <\/li>\n
          • Title<\/span><\/span>
            <\/li>\n
          • Short Description<\/span><\/span>
            <\/li>\n
          • Long Description<\/span><\/span>
            <\/li>\n
          • Screenshots<\/span><\/span>
            <\/li>\n
          • Videos<\/span><\/span>
            <\/li>\n <\/ul>

            No significant change should be implemented without a clear hypothesis and success criteria.<\/span><\/span>
            <\/p>\n

            \n \n

            ---

            <\/span><\/span>
            \n <\/div>

            5. AI\-Driven Execution<\/span><\/span><\/b>
            <\/p>

            Use AI extensively to improve productivity and performance.<\/span><\/span>
            <\/p>

            Examples:<\/span><\/span>
            <\/p>\n

            \n
            • Creative ideation<\/span><\/span>
              <\/li>\n
            • Creative generation<\/span><\/span>
              <\/li>\n
            • Ad copy generation<\/span><\/span>
              <\/li>\n
            • Audience research<\/span><\/span>
              <\/li>\n
            • Competitor research<\/span><\/span>
              <\/li>\n
            • Data analysis<\/span><\/span>
              <\/li>\n
            • Experiment generation<\/span><\/span>
              <\/li>\n
            • Keyword research<\/span><\/span>
              <\/li>\n
            • Persona analysis<\/span><\/span>
              <\/li>\n
            • Reporting<\/span><\/span>
              <\/li>\n <\/ul>

              Expected outcome:<\/span><\/span>
              <\/p>

              Deliver more experiments and insights with the same effort through strategic AI usage.<\/span><\/span>
              <\/p>\n

              \n \n

              ---

              <\/span><\/span>
              \n <\/div>

              Required Mindset<\/span><\/span><\/b>
              <\/p>

              Must be:<\/span><\/span>
              <\/p>\n

              \n
              • Data\-driven<\/span><\/span>
                <\/li>\n
              • Evidence\-driven<\/span><\/span>
                <\/li>\n
              • Results\-oriented<\/span><\/span>
                <\/li>\n
              • Curious<\/span><\/span>
                <\/li>\n
              • Analytical<\/span><\/span>
                <\/li>\n
              • Experiment\-focused<\/span><\/span>
                <\/li>\n
              • Product\-minded<\/span><\/span>
                <\/li>\n <\/ul>\n
                \n \n

                ---

                <\/span><\/span>
                \n <\/div>

                Reporting Requirements<\/span><\/span><\/b>
                <\/p>

                Submit weekly report in Notion including:<\/span><\/span>
                <\/p>\n

                \n
                • KPIs<\/span><\/span>
                  <\/li>\n
                • Experiments completed<\/span><\/span>
                  <\/li>\n
                • Experiment results<\/span><\/span>
                  <\/li>\n
                • Learnings<\/span><\/span>
                  <\/li>\n
                • Competitor observations<\/span><\/span>
                  <\/li>\n
                • AI tools used<\/span><\/span>
                  <\/li>\n
                • Planned next actions<\/span><\/span>
                  <\/li>\n <\/ul>

                  All conclusions should be supported by data whenever possible.<\/span><\/span>
                  <\/p>\n

                  \n Note: There is a full\-time opportunity after the 6 months contract\n <\/div><\/span>
                  \n <\/body>\n<\/html>