User Analytics Partner

Citizens Financial Group, Inc. (CFG) seeks a User Analytics Partner for its Johnston, Rhode Island location.

Responsibilities:

• Manage, consult and execute technical implementation of Adobe tagging across Citizens Bank sites and digital assets in Ensighten Tag Manager.

• Oversee tagging implementation and configuration of Ensighten Tag Manager.

• Validate and troubleshoot tagging & tracking issues as they occur – communicating status/next steps until resolution with all relevant stakeholders.

• Work with internal teams & partners in support of tagging needs/management (approvals) for eBusiness reporting, Paid advertising, testing (Adobe Target), etc.

• Create and maintain tagging documentation as well as manage technical requirements.

• Catalog tagging implemented on Citizens Bank sites and beyond.

• Assist in the development of customer servicing reporting and tracking requirements for products and features across Online Banking and Citizens Bank Mobile App and Collaborate with business stakeholders and cross-functional teams (Marketing, Digital Sales, Digital Banking, etc.) to provide tracking solutions and analysis specific to each particular team’s needs.

Qualifications:

Requires at least a Bachelor’s degree, or foreign equivalent, in Computer Science, or related field and three (3) years of experience in the role, as Software Developer, or a related position.

Three (3) years of experience must include:

• Utilizing Ensighten and Adobe Launch to manage, deploy, and optimize website tags and analytics tracking ensuring seamless data collection and improved digital analytics insights.

• Capturing web analytics data using Adobe Launch and storing using Adobe Analytics.

• Configuring OneTrust Consent management product for cookie consent and data compliance.

• Utilizing Adobe Analytics and Google Analytics to deliver insights on web traffic, user engagement, and business conversions.

• Utilizing JavaScript to configure and customize event tracking for web and mobile applications with in Adobe Experience Platform (AEP) and Adobe Launch, enabling accurate data collection and advanced analytics reporting.

• Deploying JavaScript tags and pixels to capture conversions in Google Ads, Google Marketing Platform, Meta, LinkedIn, and Pinterest.

• Utilizing debugging tools, including Google Chrome Developer tools, Adobe Experience Platform Debugger, Charles proxy, and Omnibug, to validate site tags across websites and mobile apps.

• Creating and managing deep links to optimize user navigation and track specific user interactions across web and mobile platforms.

• Utilizing Xcode and Android Studio to test mobile analytics implementation for IOS and Android applications, ensuring accurate tag implementation and event tracking and data integrity for analytics.

• Utilizing Adobe Analytics and Adobe Workspace to set up and maintain tracking configurations for websites and digital media platforms.

• Validating and implementing event tracking and tag data in Adobe Analytics and Customer Journey Analytics (CJA) to ensure accurate data capture and reporting.

• Generating and maintaining regular reports and interactive dashboards using Adobe Analytics Workspace to visualize and communicate key performance indicators (KPIs) and other relevant metrics across organizations; and Utilizing JIRA to create tickets and respond to inquiries.

100% telecommuting permitted from any U.S. location.

Worksite: One Citizens Bank Way, Johnston, RI 02919 United States, 40 hrs/wk. EO employer.

For summary of benefits and to apply visit our website at https://jobs.citizensbank.com and apply online (Job ID: 47610) or email resume and cover letter to Recruiting@Citizensbank.com with subject line: 47610.

Direct applicants only.