Vice President, Corporate Marketing

About Paystand

It’s about time we reboot commercial finance.

For the past century, business payments have struggled to keep up with digitization. While the enterprise has moved online, commercial finance remains burdened by costly fees, inefficient systems, fragmented workflows, and paper-driven processes.

Paystand was created to change that.

We are eliminating transaction fees, digitizing the cash cycle, and building a self-driving money experience for businesses. Our platform helps companies modernize how they collect, pay, reconcile, and move money across AR, AP, FX, Bitwage, mining, USDb, AI, and emerging global financial infrastructure.

Paystand is entering its next stage of growth. Our products, acquisitions, markets, customer base, and global footprint are expanding quickly. We need a senior marketing leader who can turn that complexity into one clear, powerful, revenue-connected story.

This role is built for a scrappy, resilient, high-agency operator who thrives in disruption, moves quickly through ambiguity, and is energized by helping redefine the future of commercial finance.

Role Mission

The Vice President, Corporate Marketing will serve as a strategic marketing partner to the CEO / Founder and executive team.

This leader will unify Paystand’s market narrative, brand architecture, product positioning, corporate communications, executive visibility, strategic events, employer brand, and AI-enabled marketing systems across the Group.

The mandate is to help Paystand show up as one company across products, geographies, acquisitions, customers, partners, candidates, investors, analysts, and employees.

This is a VP-level role with future CMO trajectory. Success will be earned through judgment, speed, clarity, executive partnership, AI-enabled leverage, and measurable contribution to revenue, retention, recruiting strength, and market authority.

Key Responsibilities

Group-Level Marketing Integration

• Lead the integration of multiple marketing organizations into one high-performance Group marketing team.
• Align structure, roles, KPIs, workflows, operating rhythms, decision rights, and accountability across entities.
• Connect Demand Generation, Product Marketing, Customer Marketing, Corporate Marketing, Brand, Communications, Content, Social, Employer Brand, and Marketing Operations into one unified GTM motion.
• Partner with Sales, RevOps, Product, Recruiting, Customer Success, Partnerships, Finance, and regional leaders to drive measurable revenue, retention, customer expansion, and talent outcomes.

Brand, Positioning & Corporate Narrative

• Develop a Group-wide brand strategy that reflects the combined strength of Paystand, acquired entities, global products, and future business lines.
• Build a unified messaging architecture connecting AR, AP, FX, Bitwage, mining, USDb, LATAM GTM, AI, customer impact, partner ecosystems, recruiting, internal culture, and future growth.
• Create and maintain brand guidelines across positioning, messaging, visual identity, voice, campaigns, events, and executive communications.
• Position Paystand as a category-defining leader in B2B payments, financial automation, blockchain-enabled payment infrastructure, agentic finance, stablecoin innovation, and zero-fee commercial finance.

Communications, Content & Executive Visibility

• Lead corporate communications, PR, analyst relations, thought leadership, social media, content strategy, employer brand, and reputation-building.
• Partner with the CEO / Founder and executive team on founder thought leadership, global speaking narratives, press opportunities, investor-facing materials, and major external moments.
• Oversee announcements, press releases, analyst briefings, media opportunities, awards, customer stories, keynote narratives, executive content, and high-impact campaigns.
• Maintain a high bar for narrative clarity, originality, commercial relevance, and executive-level communication.

Strategic Events & Company Calendar

• Own the strategy, planning, messaging, and marketing support for major external and internal events.
• Build and maintain a centralized company calendar covering conferences, executive speaking opportunities, GTM campaigns, product launches, recruiting campaigns, Foundation events, annual offsites, customer events, partner activations, culture moments, and major company milestones.
• Support key events tied to Bitcoin, FX, USDb, LATAM GTM, global payments, blockchain, B2B fintech, ERP ecosystems, partner channels, customer expansion, recruiting, and executive visibility.
• Ensure major events have a clear audience, message, owner, business purpose, executive prep plan, campaign support, and measurable follow-up.

Product Marketing & Market Strategy

• Own the connection between product value, buyer pain, market trends, customer outcomes, and competitive differentiation.
• Partner with Product, Sales, Customer Success, RevOps, Finance, and Partnerships to define ICPs, buyer personas, value propositions, pricing narratives, launch plans, and competitive positioning.
• Build market intelligence rhythms across competitive tracking, win/loss insights, customer voice, analyst feedback, category trends, AI, stablecoin, and buyer-behavior shifts.
• Ensure product launches are coordinated GTM motions with clear positioning, sales readiness, customer proof, internal enablement, and measurable impact.

Customer, Buyer & Recruiting Storytelling

• Build a customer proof engine that turns outcomes into credible assets for Sales, Marketing, Partnerships, Customer Success, PR, analyst relations, investor storytelling, and employee pride.
• Develop deep fluency in Paystand’s buyers, including CFOs, controllers, AR/AP leaders, finance operations teams, ERP ecosystem partners, and mid-market/enterprise decision-makers.
• Partner with People and Talent Acquisition on employer-brand messaging, candidate-facing storytelling, recruiting campaigns, and executive talent materials.
• Build the “Paystand ONE Company” story internally and externally.

AI-Enabled Marketing Transformation

• Build an AI-first marketing operating model that improves speed, insight, quality, and leverage.
• Use AI and agentic workflows to improve research, messaging, content operations, campaign planning, personalization, competitive intelligence, reporting, web optimization, events, and executive communications.
• Establish responsible AI standards for brand quality, factual accuracy, data sensitivity, human review, and secure use of proprietary information.
• Scale output through systems, tools, AI workflows, agencies, and existing talent before expanding headcount.

Leadership & Operating Rhythm

• Lead, coach, and develop a high-performing marketing team across corporate marketing, brand, communications, content, product marketing, customer marketing, market strategy, marketing operations, and related functions.
• Create clarity, priorities, decision rights, KPIs, accountability, and operating rhythms across a distributed marketing organization.
• Partner effectively with the CEO / Founder, executive team, sales leaders, product leaders, people leaders, and cross-functional teams.
• Operate with high trust, low ego, strong judgment, direct communication, and emotional steadiness.

Required Experience

• 10+ years of progressive B2B marketing leadership experience, preferably in SaaS, fintech, payments, financial technology, enterprise software, or another complex technical category.
• Proven experience leading corporate marketing, brand, communications, product marketing, customer marketing, content strategy, market positioning, marketing operations, or executive visibility.
• Experience integrating teams, brands, workflows, KPIs, systems, or marketing functions across multiple entities, acquisitions, business units, or geographies.
• Strong ability to translate complex technology into clear, commercially compelling buyer and market narratives.
• Experience partnering with founders, CEOs, or executive teams on company narrative, thought leadership, launches, investor-facing materials, strategic events, and market-facing messaging.
• Strong understanding of how marketing influences pipeline, revenue quality, retention, customer confidence, partner momentum, recruiting strength, and market perception.
• Hands-on fluency with AI tools and a clear point of view on how AI and agents transform marketing execution, insight, and leverage.
• Strong writing, editing, storytelling, and executive communication judgment.

Preferred Experience

• Experience in fintech, B2B payments, blockchain, ERP ecosystems, AR/AP automation, FX, global payments, financial services, or CFO-facing SaaS.
• Experience leading brand unification, post-acquisition marketing integration, or multi-product narrative development.
• Experience supporting executive speaking opportunities, conferences, industry events, customer events, partner activations, or company-wide internal events.
• Experience building AI-enabled marketing workflows, agentic systems, or automation-supported content and intelligence operations.
• Spanish fluency or strong professional Spanish proficiency preferred to support LATAM business priorities, regional GTM execution, partner communications, and collaboration across Spanish-speaking teams.
• Experience supporting LATAM markets, Mexico GTM, cross-border payments, regional partner ecosystems, or multilingual marketing programs preferred.

Skills & Mindset

• Founder-Level Partnership: Operates as a trusted strategic partner to the CEO / Founder, translating vision into narrative, market presence, operating priorities, and execution.
• Strategic Range: Connects company strategy, buyer pain, product value, brand architecture, executive visibility, recruiting needs, and revenue goals into one clear marketing strategy.
• Integration Leadership: Brings separate teams, brands, workflows, and narratives into one operating model while preserving what makes each team valuable.
• AI-First Execution: Uses AI and agents to improve research, content operations, competitive intelligence, reporting, workflow automation, personalization, event planning, and team leverage.
• Executive Communication Judgment: Simplifies complexity without diluting meaning.
• Commercial Grounding: Ties brand, narrative, and marketing activity to pipeline quality, customer confidence, retention, recruiting strength, and revenue growth.
• Scrappy Builder Mentality: Creates systems from scratch, improves messy workflows, and moves quickly with imperfect data.
• Resilience & Competitive Drive: Brings stamina, grit, and the internal drive to prove what is possible.
• High EQ / Low Ego: Listens well, pushes back intelligently, absorbs pressure, and keeps the work moving.
• Curiosity & Self-Learning: Researches, experiments, benchmarks, tests, and brings new thinking into the company.
• Paystand Pace: Energized by ambiguity, speed, high standards, direct feedback, quick pivots, and global impact.

Perks

• Enjoy generous PTO and sick leave, because we believe in balance.
• 401(k) retirement plan with employer matching.
• We've got your health covered with comprehensive health dental and vision insurance plans.
• Fuel your days with free snacks and paid lunches in the office.
• Unlock stock options and own a piece of our success!
• Work with the best tools and equipment, setting you up to thrive.
• And the best part? Endless growth opportunities await you as we rapidly expand!