Vice President, Franchise Management – Monster Jam

The Vice President, Franchise Management – Monster Jam will serve as the senior executive steward of the Monster Jam franchise, responsible for maximizing the long‑term value, relevance, and global growth of one of the world’s leading live sports and entertainment properties. This role owns the holistic franchise vision for Monster Jam across live events, consumer products, licensing, media, content, and international markets—ensuring brand consistency while aggressively expanding the franchise into new audiences, territories, and platforms.

The role is modeled after senior franchise and IP leadership positions within major film studios, sports leagues, and global entertainment brands, acting as the central point of integration between creative development, commercial partners, and operational teams.

Franchise Vision, Strategy & IP Stewardship

Define, own, and evolve the long‑term franchise vision and roadmap for Monster Jam, ensuring sustained growth across all lines of business.

Serve as the primary steward of Monster Jam intellectual property, protecting brand canon, continuity, and equity across live events, toys, licensing, gaming, publishing, and media extensions.

Establish clear guardrails for innovation, balancing creative expansion with brand authenticity and long‑term franchise value.

Own the cross‑functional development and rollout of new Monster Jam IP, collaborating closely with Operations, Fleet, and Integrated Marketing & Communications to align creative development with operational execution, marketing activation, and fan engagement strategies. Evaluate new IP concepts against pop culture trends, fandom dynamics, and long‑term commercial potential to ensure each addition strengthens the Monster Jam franchise and supports multi‑year exploitation.

Licensing, Consumer Products & Partner Oversight

Provide senior‑level strategic oversight of Monster Jam’s global licensing portfolio, with particular focus on the partnership with Spin Master as master toy licensee.

Collaborate closely with Consumer Products and Global Partnerships teams to guide product line strategy, extensions into new categories, and market‑specific assortments.

Lead franchise‑level approvals and strategic alignment across all licensed products, marketing programs, and retail activations to ensure consistency and quality.

Audience Development & Franchise Lifecycle Growth

Design and execute audience lifecycle strategies that intentionally grow the Monster Jam fan base across key demos, with focused emphasis on:

• Pre‑school and early youth audiences (entry point and brand introduction)
• Teens and young adults (culture, fandom, digital, and competitive engagement).
Align content, product, and experience strategies to evolve fan engagement from first exposure through lifelong fandom.

Content Development & Media Expansion

• Lead franchise strategy for Monster Jam’s expanding content slate, including short‑form, long‑form, digital, gaming, streaming, and broadcast initiatives.
• Act as the franchise executive lead for major content partnerships, including the Monster Jam feature film in development with Walt Disney Studios, ensuring brand integrity, creative alignment, merchandise expansion and long‑term franchise leverage.
• Lead franchise strategy for Monster Jam’s owned digital distribution platforms, working in close partnership with the Digital Media team to define content priorities across the Monster Jam YouTube Channel, Monster Jam Kids YouTube Channel, and Monster Jam FAST Channel to advance Monster Jam’s long‑term IP and content strategy.
• Collaborate with internal media, digital, and production teams to identify, develop, and prioritize new franchise‑driven content opportunities globally.

International Franchise Expansion

• Partner with International Operations and Marketing teams to extend Monster Jam as a consistently branded global franchise, balancing centralized IP stewardship with local market relevance.
• Guide franchise positioning across international markets, supporting live events, licensing growth, localized content, and market‑specific fan engagement.

Cross‑Functional Leadership & Governance

• Serve as the central franchise integrator, aligning live events, licensing, media, digital, partnerships, and international stakeholders around unified franchise objectives.
• Establish franchise frameworks, processes, and governance models that enable scale while maintaining clarity, speed, and accountability.
• Present franchise strategy, progress, and growth opportunities to senior leadership as required.

12+ years of experience in franchise management, IP strategy, brand management, or content‑driven leadership roles within film studios, sports leagues, global entertainment brands, or consumer franchises.

Demonstrated experience stewarding large‑scale IP across live events, consumer products, licensing, and media/content ecosystems.

Deep understanding of audience development, brand canon management, and lifecycle fan engagement.

Proven ability to lead complex cross‑functional initiatives and manage senior external partners.

Bachelor’s degree required; MBA or equivalent advanced degree preferred.

Strategic, brand‑first thinker with commercial acumen.

Highly collaborative, with the ability to influence across creative and operational teams.

Comfortable operating at both senior‑level strategy and hands‑on execution.

Passion for building enduring franchises that span generations, cultures, and platforms.