VP, Industry Affairs

About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

The VP, Industry Affairs will serve as a distinguished expert and transformative commercial leader, responsible for shaping world-class relationships across all classes of trade and driving the strategic agenda that powers our growth vision. They will operate at the intersection of customer strategy, category leadership, and industry influence elevating company standing with the most important retailers, distributors, and trade partners in the marketplace. Leads complex,high-impact initiatives that require deep cross-functional collaboration, sophisticated stakeholder engagement, and anelite command of the competitive and regulatory landscape.

The Impact You'll Make:

• Own and elevate senior relationships with key buyers, category leaders, and C-suite stakeholders across top national and regional accounts.
• Lead strategic joint business planning with priority retail and distribution partners to drive aligned, measurable growth.
• Serve as Monster Energy’s lead ambassador at industry forums, trade associations, and major customer engagements.
• Set and execute the strategic roadmap for top accounts—delivering aggressive growth targets and activation plans.
• Partner cross-functionally to build insight-driven business cases that secure customer investment and unlock opportunity.
• Accelerate innovation by ensuring new products launch fast, scale quickly, and win in-market.
• Identify and capture white space opportunities across existing accounts and underdeveloped trade channels.
• Shape industry influence by tracking trends, engaging key stakeholders, and delivering Monster’s category leadership POV.
• Develop bold, consistent trade messaging and prepare executives for high-impact external engagements.
• Advise senior leadership with real-time market intelligence while building, mentoring, and scaling a high-performance team.

Who You Are:

• Bachelor’s degree required; MBA or advanced degree preferred.
• 10+ years of commercial leadership in CPG, beverage, or food & drug industries.
• Proven success building senior-level customer relationships and driving measurable growth.
• Deep expertise across all trade channels: convenience, grocery, mass, club, foodservice, and on-premise.
• Strong command of category management, retail analytics, and trade marketing.
• Executive presence with the ability to influence at the highest levels.
• Experience engaging with trade associations or regulatory bodies is a plus.
• Proficiency in Microsoft 365 and data-driven performance tools.