Website Manager
The Website Manager owns the day-to-day operation, performance, and continuous improvement of corston.co.uk. You are accountable for a premium digital storefront that has to do two jobs at once: convert design-conscious consumers, and act as a credible specification resource for trade, designers, and architects. You sit at the intersection of commerce, content, and brand, turning a beautiful catalogue into a high-performing, frictionless online experience. This role will report into the Marketing Director.
- Own the website roadmap end to end, from prioritising enhancements across UX, merchandising, content, and conversion, and balancing quick wins against larger platform initiatives.
- Manage and optimise the e-commerce experience: product discovery, navigation, PDPs, basket, and checkout, with a relentless focus on conversion rate and average order value.
- Lead conversion rate optimisation (CRO) through structured testing, on-site analytics, and qualitative insight (session recordings, heatmaps, customer feedback).
- Oversee product merchandising online — ensuring ranges (sockets, switches, lighting, door furniture), finishes, and collections are presented to reflect the premium brand and to support cross-sell.
- Manage publishing of content, campaigns, landing pages, and seasonal updates, coordinating with brand, content, and design teams.
- Act as the primary liaison with the development agency/in-house developers — writing clear briefs, managing the backlog, QA-ing releases, and safeguarding site stability.
- Own technical site health: page speed, Core Web Vitals, uptime, broken links, and mobile experience; coordinate with SEO on technical and on-page requirements.
- Connect the online and showroom experience — supporting omnichannel journeys such as click-and-collect, appointment booking, sample ordering, and store locator.
- Ensure the trade/specification experience is well served (trade accounts, downloadable specs, CAD/technical assets, pricing visibility where relevant).
- Report on website performance against KPIs and translate data into a prioritised action list.
- Proven experience managing a transactional website, ideally in a premium, design-led, or considered-purchase category.
- Strong command of an e-commerce platform (e.g. Shopify Plus, Magento, or similar) and CMS workflows.
- Hands-on with web analytics (GA4) and CRO/testing tools; comfortable forming and proving hypotheses with data.
- Solid understanding of UX principles, merchandising, and the fundamentals of technical SEO and site performance.
- Excellent at briefing and managing developers/agencies and running a structured backlog.
- Commercially minded, detail-obsessed, and able to hold a high bar for brand presentation.
Desirable
- Experience spanning both B2C and B2B/trade audiences.
- Familiarity with personalisation, product configurators, or rich product content.
- Exposure to interiors, homeware, furniture, lighting, or building products.