Workshop Concept Manager
- Plan and execute the marketing strategy for the Bosch Workshop Concept, including budget planning and control, coordination of events, and marketing campaigns.
- Roll out new services for the Bosch Car Service network, determining business models, setting pricing strategies, and introducing service packages to develop Value Added Services.
- Guide and support the sales team in the implementation of the concept in the market.
- Manage relationships with suppliers and other departments in the company.
- Develop and lead the concept strategy, establishing mid- and long-term business plans.
- Analyse competitors' activities and identify opportunities for business development.
- Coordinate customer surveys and assessments regularly.
- Plan Bosch Car Service network expansion per country in the region of North-West Africa.
- Set up, lead, and deploy strategic cooperation with key partners.
- Support new Bosch Car Service acquisitions through market-specific campaigns.
- Follow up on the Bosch Car Service contracting process, revising/updating content based on country-specific regulations and market requirements.
- Report to the Workshop Concept North Africa Team leader.
EDUCATION
- University degree in marketing, business administration or its equivalent.
- Fluent in English and Arabic (French is a plus)
EXPERIENCE
- Minimum of 5 years working experience in franchise or network concept
- Technical understanding of the automotive industry is a plus
SKILLS
- Excellent negotiation skills & Strong target orientation
- High efficiency on time management, strong communication skills, ability to build sustainable relationships
- PC literate with excellent skills in MS Word, Excel, PowerPoint and Outlook
- SAP Knowledge
- Agile and flexible in adapting to changing situations
- Trustworthy and reliable
- Responsible and dependable
- Collaborative team player and autonomous
- Assertive with clear and confident communication
- Hard‑working and disciplined
- Knowing how to work in an intercultural group