Content Optimization Specialist

Working closely with Content Strategists, Writers, the Content Delivery Manager, and cross-functional partners, the Content Optimization Specialist analyzes livestream and short-form video performance to identify trends, opportunities, and areas for improvement. The role establishes clear reporting cadences and develops actionable insights to refine storytelling, programming, and customer engagement strategies. With a strong understanding of Douyin ecosystem and audience behaviors, the specialist helps improve content discoverability, retention, and overall content impact. Minimum Qualifications 4–7 years in content analytics, social media performance analysis Experience supporting livestream, short video, or social commerce content Strong understanding of Douyin traffic mechanics and content distribution logic Proven experience translating data into actionable content optimization Proficiency in Numbers, Excel, and BI tools Strong communication and storytelling skills to present insights clearly to leadership and cross-functional teams Mandarin and English fluency required Preferred Qualifications BA/BS in a related field. Deep understanding of China’s digital ecosystem and evolving consumer behavior Ability to balance analytical rigor with creative sensitivity Comfortable working in fast-paced environments and adapting to rapid iteration cycles Experience working across brand, agencies, and platform environments. Demonstrates Apple’s values of inclusion and diversity