Content Strategist

This role will shape the strategic vision for livestream commerce and content innovation, creating new shopping experiences and evolving the customer journey for China’s digital consumer. Help us lead some of our most forward-looking e-commerce initiatives, driving end-to-end planning and execution of integrated content and campaign strategies. This role will define strategic priorities, accelerate business growth, and reimagine how consumers discover and purchase through content. Minimum Qualifications 4+ years of experience in e-commerce, marketing, or content-related roles, with a strong track record of driving customer-centric initiatives. Proven experience in developing and executing end-to-end content development — including planning, scripting, production guidance, and post-performance review Familiarity with China’s digital ecosystem and consumer behavior, especially in the context of e-commerce. Bilingual proficiency in Mandarin and English. Preferred Qualifications Exceptional storytelling, communication, and presentation skills, with the ability to craft compelling narratives that inspire action Hands-on experience leading e-commerce initiatives or large-scale digital events, from strategy to execution Strong background in e-commerce and marketing, with an understanding of brand-building in a digital-first environment Experience working within or closely with creative agencies, with the ability to bridge creative vision and business objectives Demonstrates Apple’s values of inclusion and diversity. BA/BS degree