Conversion Rate Analyst

You will own the continuous improvement of conversion performance across our store and funnels. This is a hands-on role — not just planning experiments, but helping implement and launch them.

Your responsibilities include:

• Analyze daily and weekly performance metrics (conversion rate, AOV, funnel drop-off, email engagement)
• Identify opportunities and form testable hypotheses
• Plan and launch A/B tests across landing pages, product pages, offers, and email flows
• Write and refine headlines, hooks, messaging, and offers
• Improve checkout flow and upsell structure to increase average order value
• Optimize lifecycle email performance (subject lines, structure, timing, segmentation)
• Implement tests directly when possible (Shopify, page builders, email platforms)
• Coordinate with developers/designers when technical implementation is required
• Monitor experiment results and document learnings
• Continuously iterate based on real user behavior, not assumptions

Success in this role is measured by measurable improvements in conversion rate, revenue per visitor, and AOV — not volume of tasks completed.

We’re looking for someone comfortable working with data regularly and making ongoing decisions based on performance trends.

We’re looking for someone who understands performance marketing — not just writing, but how messaging impacts behavior and revenue.

Required

• Experience working with direct-to-consumer (DTC) brands, funnels, or performance marketing environments
• Strong understanding of conversion psychology (offers, objections, hooks, positioning)
• Comfortable analyzing metrics and making decisions based on data trends
• Experience running or participating in A/B tests
• Ability to write clear, concise, conversion-focused copy
• Familiarity with Shopify or funnel builders (ClickFunnels, Replo, PageFly, etc.)
• Comfortable implementing changes directly or coordinating implementation
• Clear written English communication

This role includes a fixed monthly salary PLUS performance-based compensation tied directly to the growth you help create.
You’ll participate in the revenue performance of the funnels and accounts you work on — as conversion rates and customer value improve, your compensation grows alongside it. The goal is alignment: when the business wins, you win.

We value long-term collaboration, so this is structured to reward BIG for consistent improvements rather than one-time projects.