F&B Sales Director

Company Overview

Annabella Patisserie began in 2014 as a one-person operation and has grown into a team of over 10, supplying premium macarons to 5-star hotels, restaurants, and cafes. The company values customer focus, employee well-being, and strong business foundations.

Job Summary

Lead the sales and business development efforts to drive revenue growth and market expansion for Annabella Patisserie’s F&B products. Develop strategic plans, manage key accounts, and lead a high-performing sales team.

Responsibilities

• Develop and implement strategic sales plans to achieve revenue targets and expand market share by analyzing market trends, customer needs, and competitor activities
• Lead, mentor, and motivate the sales team to exceed performance goals by setting KPIs, conducting performance reviews, and delivering training and development programs
• Drive revenue growth through direct sales efforts, optimizing pricing, product mix, and customer segmentation to maximize profitability
• Build and maintain strong relationships with key customers, partners, and stakeholders while managing high-value accounts and negotiating contracts
• Provide accurate sales forecasts, reports, and market intelligence to the executive team, adjusting sales tactics based on performance data and insights
• Collaborate cross-functionally with Marketing, Product, and Operations teams to align sales campaigns, product offerings, and customer service initiatives
• Ensure all sales practices comply with legal regulations and uphold the company’s code of ethics

Preferred competencies and qualifications

• Proven experience in high-performance B2B or B2C sales environments
• Strong leadership and people management skills demonstrated through team motivation and development
• Excellent communication and negotiation skills applied to sales and account management
• Strategic thinking with data-driven decision-making capabilities
• Customer-centric mindset combined with commercial acumen

Other Information

Interested parties may contact via email at MD@abp.sg or WhatsApp at +6590056640