Global Product Marketing Manager - Hybrid

Fluke is seeking a Global Product Marketing Manager to help shape and grow its portfolio of premium products. Reporting to the Sr. Manager, Product Marketing, this role partners closely with product teams, regional commercial leaders, and cross-functional marketing teams to bring impactful products and stories to market.

This role is built for a strategic marketer who thrives on turning customer and competitive insights into action and wants to play a role in shaping the future of product marketing at Fluke. You’ll play a key role in influencing product direction, defining compelling positioning, and driving high-quality global launches. Acting as the voice of the customer within marketing, you’ll connect the dots between product, market, and execution to deliver meaningful business results.

This role is Hybrid - 2 days per week in the office (Wroclaw)

Responsibilities:

• Partner closely with Product teams to bring customer, market, and business context into product direction, positioning, and go-to-market decisions.
• Conduct market and customer research to uncover insights into customer needs, decision-making, and competitive dynamics.
• Test and validate concepts, positioning, and messaging using customer insight (e.g., VoC, focus groups, customer interviews) to ensure strong, aligned go-to-market execution.
• Develop clear, differentiated product positioning, value propositions, and core messaging that resonate with target audiences.
• Own and drive go-to-market strategy and execution for new product introductions (NPIs), leveraging standardized frameworks to deliver consistent, high-quality launches across regions.
• Collaborate with cross-functional teams (product management, digital, sales, regional teams) to execute go-to-market plans and campaigns.
• Create and scale global marketing and sales enablement assets (one-pagers, datasheets, web content, etc.) that support adoption and growth.
• Build scalable messaging, assets, and enablement frameworks to support consistent execution and alignment across global teams.
• Define and track key performance metrics for launches, translating insights into actionable recommendations to improve adoption and business outcomes.
• Align priorities and execution across regions (EMEA, APAC, Americas) to ensure cohesive global impact.
• Partner with fellow Product Marketing Managers to share best practices and strengthen overall team capability.
• Continuously test, learn, and optimize based on performance and feedback.
• Experiment and learn quickly from performance insights and feedback.
• Develop and deliver clear, compelling presentations and narratives that influence stakeholders.
• Write high-impact copy optimized for web, SEO, and digital channels in partnership with Content and SEO teams.
• Organize and manage data across multiple systems.
• Manage and organize data across systems to support decision-making and execution.
• Balance multiple priorities and work effectively across global teams and time zones.
• Travel up to 20%.

Minimum Qualifications:

• 5-7+ years of product or technical marketing experience in a B2B organization.
• Bachelor's Degree in Marketing, Business, Communications, Journalism, or a related field.
• Broad understanding of various marketing strategies and campaign tactics.
• Ability to interpret data and create data-driven campaign strategies.
• Excellent verbal and written communication skills.
  

Preferred Qualifications:

• 4+ years of product marketing experience in a B2B organization.
• Experience launching hardware and software products.
• Background in quantitative and qualitative customer research.
• Experience in a global marketing role with regional partners in EMEA, APAC, and the Americas.
• Technical content writing experience.