Head of Social Media - Apple TV
As Apple TV’s Head of Social Media, you will architect and execute a comprehensive social strategy that elevates both our brand presence and individual title campaigns across all major social platforms. We’re seeking a visionary leader who can translate Apple's commitment to innovation and quality into compelling social narratives that capture attention, spark conversation, and build lasting audience relationships. You'll guide a talented team in creating content that promotes our programming and establishes Apple TV as an essential entertainment destination, building passionate fandoms and driving meaningful audience engagement.
Minimum Qualifications
12+ years of progressive experience in social media marketing, digital strategy, brand management, and/or editorial leadership in the entertainment, streaming, broadcast, and/or film industry.
3+ years leading and scaling social media teams in complex, fast-paced environments.
Proven track record managing social presence(s) for globally recognized brands across multiple platforms.
Experience with content management systems, publishing workflows, and social analytics platforms.
Preferred Qualifications
Demonstrated portfolio of successful social media campaigns and content examples that achieved both cultural impact and business results.
Proven success in social storytelling across all formats - from written narratives and visual compositions to compelling short-form and vertical video.
Experience managing global social strategies with localized content execution across multiple markets and languages.
Experience with real-time social content execution for live events, premieres, and cultural moments.
Expertise with platform-specific entertainment tools.
Track record of successful awards season social campaigns.
Experience navigating entertainment industry crisis communications and controversial content.
Demonstrated expertise partnering directly with talent, influencers, creators, and representation to drive successful outcomes.
Exceptional leadership capabilities with proven ability to inspire creativity while driving operational rigor.