Key Account Manager / Senior Key Account Manager
Key Responsibilities
Maintain Customer Relationships and Account Growth
- Build strategic relationships with buyers, category managers, group category managers and supply/online operations with the largest grocery retail group and/or other assigned accounts.
- Lead in business reviews, JBP, products distribution drive, assortment and listing plans, pricing and margin, brands visibility and achievement of account targets.
- Negotiate margins, trading terms, listings, display/visibility and promotions within approved guidelines and ROI thresholds.
- Achieve sales targets and brand objectives as assigned.
Product and Market Deliverables
- Plan and drive sell-in and sell-out via promotion execution, new listing, assortment optimization, planogram compliance, on-shelf availability, in-store merchandising, timely activation/promotional set-up (e.g. secondary displays, POSMs and/or road shows).
- Attend and contribute to periodic meetings, e.g. brands meeting, principals meeting, heads of department meeting, sales & supply chain meeting, etc.
Team leadership
- Guide retail operations team to achieve excellence in in-store merchandising, stocks replenishment, planogram compliance, promotional execution and managing stocks return.
- Collaborate with commercial team and multi-functional teams to achieve brand and in-market objectives, demand planning and forecasting, supply chain and logistics, etc.
- Ensure compliance to company policy, trade practices and business ethics.
Candidate’s prerequisites
- Must have managed at least 1 major grocery retail chain end-to-end, e.g. FairPrice Group, Cold Storage/Giant and/or Sheng Siong.
- Own Joint Business Plan (JBP) and trade negotiations (e.g. margins, trading terms, space buys, etc).
- P&L accountability such as managing trade budgets, accounts profitability, investments ROI and other analytics.
- Strong knowledge of trade planning and execution (e.g. planograms, on-shelf availability, replenishment, demand planning and forecasting and stores compliance.
- People skills – Team leader and team player, building strong relationships with retail operations, multi-functional teams, customers and suppliers.
- Commercial thinking, analytical and adaptable to fast-paced environment.
- Prior experience liaising with brand owners, suppliers and principals will be advantageous.
- At least a Diploma qualification with 10 years’ experience in FMCG or related industry.
- Preferably owning a car.
Remuneration Package
Basic Salary + Transport Allowance + Monthly Sales Incentive