Key User Manager – Assembly Line (North Vietnam), Power Tools Division

Job Purpose

We are looking for a highly motivated and experienced Key User Manager to drive sales, profit, and strategic relationships with large professional users in the Assembly Line & Manufacturing sector in Northern Vietnam. The role focuses on developing long-term partnerships with major manufacturing plants, assembly lines, precision mechanics, automotive, electronics, and industrial equipment contractors.

Core Responsibilities

• Full ownership of sales turnover and profit targets for assigned Key Professional Users (KPUs) in the Assembly Line segment in Northern Vietnam.
• Identify, acquire, and develop new key professional users while expanding and deepening the existing customer portfolio.
• Build and maintain strong, long-term strategic relationships with decision-makers (C-level, Plant Directors, Engineering Managers, Procurement Heads) at large manufacturing plants and assembly lines.
• Implement central user-marketing strategies and develop customer-specific solutions to increase Bosch Power Tools market share.
• Ensure the optimal product and service mix tailored to each key user’s specific applications and requirements.
• Act as the main interface and coordinator with internal stakeholders (Product Management, Marketing, Technical Support, ASA, Logistics, Finance) to deliver excellent customer experience.
• Drive cross-selling initiatives across Bosch Power Tools portfolio and related divisions.

Key Tasks

• Proactively acquire and manage key projects and tenders from large manufacturing customers.
• Negotiate and close frame contracts (long-term agreements) with key professional users in an entrepreneurial manner.
• Manage customer contact data, maintain direct high-level relationships, and ensure smooth internal coordination.
• Conduct in-depth customer portfolio analysis to understand decision-making processes, project pipelines, and infrastructure needs.
• Provide structured feedback to internal teams on user demands, applications, pain points, and market trends.
• Monitor and ensure the fulfillment of added-value services (logistics, 1st level technical support, financial solutions, after-sales service).
• Deliver commercial and product training to the customer’s sales and technical teams.
• Organize Key User events, technical seminars, and solution demonstrations.
• Develop direct sales activities while ensuring no conflict with retail channels.
• Drive TGS (Total Gross Sale) responsibility for Key User Partnership Customers, including retail sell-out and partnership development.

• University degree in Mechanical Engineering, Mechatronics, Automation, Industrial Engineering, or related technical fields.
• Minimum 5 years of B2B sales experience in the manufacturing/assembly industry, preferably selling industrial tools, tightening systems, assembly tools, or precision equipment.
• Strong technical understanding of assembly line applications, tightening tools, torque systems, and industrial power tools.
• Proven network and existing relationships with large manufacturing plants and assembly line contractors in Northern Vietnam (Hanoi, Hai Phong, Bac Ninh, Thai Nguyen, Hung Yen, Vinh Phuc, etc.).
• Experience in handling large-scale projects, tenders, and negotiating frame contracts.
• Excellent communication, negotiation, and presentation skills.
• Good command of English (both spoken and written) – able to communicate effectively with foreign customers and internal global teams.
• Willingness to travel frequently within Northern Vietnam.

Preferred Qualifications

• Previous experience working with international brands in the power tools or industrial tools sector.
• Familiarity with Industry 4.0, smart factory solutions, or automated assembly lines.
• Experience in selling to FDI (Foreign Direct Investment) manufacturing plants.
• Strong project management and tender management skills.
• Existing relationships with major automotive, electronics, or precision mechanical manufacturers in the North.

• Committed 13th month bonus
• Collaboratively yearly performance bonus
• Meal & Parking allowances
• Premium insurance for employee
• Flexible benefits
• Domestic and international training opportunity
• Career development program with buddy and mentoring program
• Good benefits of company activities, team building and year end party
• Opportunity to work in global projects of fast developing company and being a part of innovation team contributing initiative ideas to the digital transformation era

Disclaimer:

• Bosch does not charge any fees from candidates for interview participation under any circumstances
• Bosch does not request candidates to download applications or click on any links that require fees or lack credibility
• Bosch does not collect personal information without permission
• Candidates are advised to verify the authenticity of recruitment information by visiting Bosch's official career website (https://careers.smartrecruiters.com/BoschGroup/vietnam) or contacting Bosch directly through official communication channels
• If you encounter any suspicious activity or have doubts about the legitimacy of recruitment communications, please report them immediately to Bosch Vietnam